Factors Influencing Logistics Service Business for Improving The 20- Years Performance National Strategies Plan
Article Sidebar
Main Article Content
Abstract
The objectives of this research were: 1). To study the innovation level of the organization, management, logistics, and brand value of the organization and operating results of logistics service businesses in Thailand. 2). to study the causal relationships between organizational innovation, logistics management, and organizational brand values. 3). to verify the causal relationship between organizational innovation, logistics management, and organizational brand. The sample group is high-level executives and above in Thailand's logistics service companies that passed the standard, totaling 372 people/company. The research instrument was a questionnaire. Data were analyzed using structural equation modeling.
The results of the study found that overall, the sample group had an opinion on organizational innovation at a high level ( = 3.91), has an opinion on logistics management at a high level (
= 4.02), and an opinion on the brand value of the organization at a high level. (
= 3.98) The sample group has a high level of opinion on the performance of the organization (
= 3.92). Analysis of the relationship between the variables of management, logistics, and brand value of the organization, and organizational performance of 11 variables. It was found that all variables had a positive relationship in the same direction. The correlation coefficient was between 0.200 and 0.731 and the relationship was at a low to high level. Structural equation simulation models have index values. Statistical consistency
2/df =1.34, p =0.09, CFI =0.97, TLI =0.96, GFI =0.94, AGFI =0.98 which is greater than 0.900, RMSEA =0.05 which is less than 0.08 and RMR =0.01 which is smaller than 0.05, so it can be concluded that the model is consistent with the empirical data and is consistent with the research hypotheses that have been established. Logistics management has a direct influence on the performance of the logistics service business. Logistics management in Thailand has an indirect influence on the performance of logistics service businesses in Thailand through the brand value of the organization.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in articles in the Journal of Arts of Management It is the responsibility of the author of the article. and does not constitute the view and responsibility of the editorial team I agree that the article is copyright of the Arts and Management Journal.
References
Boonraed, M. (2018). The effect of product innovation and service process innovation on marketing performance of 3 to 4 stars hotel businesses in Thailand. Management technology, Suranaree University of Technology.
Dansomboon, S., & Winnarunat, T. (2020). Green logistics management and supply chain management affect the performance of the Thai automotive industry. Mahanakorn Technology Business Administration Journal, 17(1), 125-145.
Davis, F. D., Goliac, L. S., & Marquardt, A. (2009). Measuring brand equity for logistics services. The International Logistics Management, 20(2), 201-212. https://doi.Org/10.1108/09574090910981297.
Department of Industrial Promotion. (2016). Logistics national agenda. Chemical Industry, 61(4), 5-6.
Department of International Trade Promotion, Ministry of Commerce. (2018). Department of international trade promotion upgrades Thai products confidence and standards to enter the international market. https://www.brandbuffet.in.th/2018/08/Thailand-trust-mark/
Kansomsap, T., Rungsrisawat, S., & Phangniran, B. (2021). Influence of corporate branding event marketing and innovations that affect the loyalty of customers in small and medium enterprises (SMEs) in Thailand. Journal of Educational Studies Industry King Mongkut's University of Technology North Bangkok, 12(1), 182-192.
Kaplan, R., & Norton, D. (1992). The balanced scorecard - measures that drive performance. Harvard Business Review, 70, 71-79.
Kreetha P. (2009). Logistics management of the jasmine orchard farmer group in Charoen Phon Subdistrict, Banphot Phisai District. Nakhon Sawan Province. Naresuan University.
Kuakudling, P., Luanchumroen, S., Fongsuwan, W., Chinundech, N., & Duangkae, S. (2020). The Influence of Brand Equity, Product Quality and Corporate Social Responsibility on The Efficiency of The Electrical and Electronics Industry in Thailand. Journal of Multidisciplinary Academic Research and Development, 2(3), 23-38.
Mutie, D., Odock, S., & Litondo, K. (2020). Effect of green logistics on the performance of logistics firms in Kenya. DBA Africa Management Review, 10(4), 20-35. http://uonjournals.uonbi.ac.ke/ojs/index.php/DBAAMR/article/view/607/612
Office of the National Economic and Social Development Council. (2021). Documents for mobilizing Opinions on the thirteenth national economic and social development plan (2023-2027). Office of the National Economic and Social Development Council, Office of the Prime Minister, Thailand.
Sarawasi, R. (2021). Factors influencing the operation of logistics service businesses in Thailand[Doctoral dissertation, Rajamangala University of Technology Phra Nakhon].
Silcharu, T. (2017). Research and statistical analysis of data. SPSS and AMOS (17th ed.). S.R. Printing Mass Products Limited.
Sirisuwankit, T. (2006). Logistics system planning for fruit exports[Master’s thesis, King Mongkut's University of Technology Thonburi].
Tirathanachaiyakun, K. (2020). The rationale and factors of being an innovative organization of small and medium business enterprises in the service sector in Thailand. In The 12th Hatyai National and International Conference, (pp. 234-255). Hatyai University. https://www.hu.ac.th/conference/conference2021/Proceeding/doc/02%20HU/021-HU%20(P.234%20-%20255).pdf
Ueasermkitkul, S. (2006). Study of the evaluation of concepts regarding efficiency in manage logistics of the corrugated cardboard industry[Master's thesis, Burapha University].