The Buddhist Meditation Tourism Management Based on the Tourism Resources of Chiangmai Province
Article Sidebar
Main Article Content
Abstract
The purpose of this article was to: 1) Examine how tourists behave in Buddhist meditation tourism. 2) Examine how tourists perceive Buddhist meditation tourism. 3) Research the administrative aspects of Buddhist meditation travel. 4) Create a Buddhist meditation tourism management model (CM-TBMTMM) based on Chiang Mai province's tourism resources. Mixed-methods research was used in this study. A questionnaire with 140 responses from Thai and foreign tourists and ten semi-structured interviews with managers, business owners, and other relevant parties served as the data collection tool. In the province of Chiang Mai, they were chosen through selective sampling in the Mueang district. The mean, percentage, frequency, and descriptive analysis were the data analysis tools. The following findings were found in the research: When tourists travel for the first time, they usually hire a car, go on trips lasting three to five days, and seek out new experiences. A website or other online platform might inspire people to meditate. When presented with various issues during the meditation practice, the tourists were amazed by the concentration's serenity and expressed a desire to return. Travelers like Buddhism's tranquility, simplicity, and distinctiveness, as well as the distinctive activities of Chiang Mai culture, in addition to high-quality, practically applicable meditation classes. The management component's overall level is high. Both the facility and the population segment are at the pinnacle. The lowest level is found in the market and public relations sectors. 3) The FASTCAME-CM Model, for Thai tourists, and the FASTCALM-CM Model, for foreign tourists, are two models of Buddhist meditation tourism management based on the tourism resources of Chiang Mai province (CM-TBMTMM). These models have ten components, including finance, facilities, staff, tourism activities, Chiang Mai identity, public relations, management, concentration courses, marketing, language, or environment.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in articles in the Journal of Arts of Management It is the responsibility of the author of the article. and does not constitute the view and responsibility of the editorial team I agree that the article is copyright of the Arts and Management Journal.
References
Bangkokbiznews. (2022, May 25). Prediction Health tourism growth of 1 trillion dollars in 2024. https://www.bangkokbiznews.com/social/1006474
Bangkokbiznews. (2023, June 1). The Trend of Wellness Tourism as People Travel to Take Care of Themselves. https://www.bangkokbiznews.com/health/well-being/1071297
Chanajunta, V. Faengkot, P., & Thiposot, S. (2023). Meditation Using to Improve the Mental Level for Tourist in Case Study Monk Chat Program of Samakkhi Vitthayathan School, Mueang District, Chiang Mai Province. Journal of Chaiyaphum Review, 6(3), 1-11.
Chokkatiwat, S. (2022). Management Model to Promote the Buddhist Tourist Sites. Journal of MCU Kanchana Review, 2(3), 176-186.
Chutagoon, A. Larping, U., & Khuenphet, T. (2020). Guidelines for Promotion of Dhamma Practice of Foreigners in Wat Ram Poeng (Tapotaram) Suthep Sub-Dostroct, Muang District, Chiang Mai Province. Journal of Buddhist Studies, 11(2), 514-525.
Cochran, W. G. (1977). Sampling Techniques (3rd ed.). John Wiley & Sons.
Cutchawatthana, P. (2021, June 17). What's Good in Chiang Mai Today More Than Tourism. https://www.salika.co/2021/06/17/chiangmai-today-economy-instead-tourism/
Dhammakit, T. (2022). A Process of Faith Enhancement of Young Buddhist Through Peaceful Innovative Tourism[Doctoral Dissertation, Mahachulalongkornrajavidyalaya University].
Designated Areas for Sustainable Tourism Administration (DASTA). (2022, November 6). Information Of Tourism Industry in Tourism. https://www.dasta.or.th/th/article/1517
Dorthe, D. Cecilie, M. L. Helle, R.S. and Jesper, D. (2023). Nature-Based Mindfulness: A Qualitative Study of the Experience of Support for Self-Regulation. Journal of Healthcare, 11(6), 905. https://doi.org/10.3390/healthcare11060905
Global Wellness Institute. (2023). The 2023 Global Wellness Economy Monitor, the Leading Authority on The Wellness Economy.
https://globalwellnessinstitute.org/the-2023-global-wellness-economy-monitor/
Hayes, A. (2024, February 26). Demographics: How to Collect Analyze and Use Demographic Data. https://www.investopedia.com/terms/d/demographics.asp
Kananurak, N. (2020). Consumer Behavior. University of the Thai Chamber of Commerce.
Kittiponpaiboon, K. et al. (2022). The Creation of Tourism Experience with The Concept of Sense of Place for Pilgrimage Tourists. Naresuan University. https://nuir.lib.nu.ac.th/dspace/handle/123456789/5282
Likert, R. A. (1961). New Patterns of Management. McGraw-Hill Book.
Longley, R. (2020, July 13). What is Demographic: Definition Usage and Examples in Advertising. https://www.thoughtco.com/what-are-demographics-and-how-are-they-used-38513
National Tourism Policy Committee. (2021). National Tourism Development Plan Years 2564-2565 B.E. Years. Ministry of Tourism and Sports Office.
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed.). McGraw Hill.
Othavee, V. (2023, February 23). Tourist Behavior Has Changed in The Post-COVID Situation. https://www.thansettakij.com/lifestyle/travel-shopping/557008
Piuchan, M. (2021). Meditation Retreat Tourism in Thailand: Its Emergence in Tourism and Effects on Tourists’ Health and Well-Being. Journal of Humanities Arts and Social Sciences Studies (HASSS), 21(2), 326-337. https://doi.org/10.14456/hasss.2021.30
Poonsukjaroen, (2018). The Spiritual Health Tourism in Lanna by Meditation. Mahachulalongkornrajavidyalaya University.
Public Relations Department. (2023, February 24). Safe traveling without COVID-19. https://www.prd.go.th/th/content/category/detail/id/31/iid/161260
Rancho, C. (2022, May 9). 11 Healthy tourist attractions are in good health. https://www.charnveeresortkhaoyai.com/th/blog/healthy-tourism-places/
Rovinelli, R. J., & Hambleton, R. K. (1977). On The Use of Content Specialists in The Assessment of Criterion-referenced Test Item Validity. Journal of Educational Research, 2, 49–60.
Saengpikul, A. (2019). Research Methods in Tourism and Hospitality. Chulalongkorn University.
Saengsawang, T. (2020). The Forecasting Methods for Tourism Behavior in Chiangmai and Cluster Analysis of Thai and Foreign Tourism [Master’s thesis, National Institute of Development Administration].
Sappasamit, S., & Sunthonseni, S. (2020). Tourist Behavior in Chiang Mai Province. The 15th RSU National Graduate Research Conference, Rungsit University, 15, 415-423.
Somdej Phra Buddhakosajarn (P.A. Payutto). (2023). Buddhist Meditation (32nd ed.). Watnyanaves Press.
Songsoonthornwong, C. 2022. Sustainable Management of Tourism and Hotel Resources. Chulalongkorn University.
Srichai, P. (2023). Experience Extraction and Generating New Knowledge by Tourism Service Providers Responding to Chinese Tourists' Needs and Behavior: A Case Study in Chiang Mai, Thailand. Journal of Yala Rajabhat University, 18(1), 82-92.
Sumkham, P. (2022). Marketing Mix Factors Affecting the Decision-Making Behavior of Tourists in Secondary Cities Tourism Nan Province[Master’s thesis, Bangkok University].
Suravichai, S. and Namavong, S. (2020). Spiritual Tourism Destination Development and Tourist Behavior in Chiang Mai Province. Journal of Dusit Thani College, 14(1), 145-164.
Tourism Authority of Thailand. (2023). Wellness Tourism 817 billion Dollars TAT Plans to A Variety of Tourism Marketing. https://www.matichon.co.th/news-monitor/news_3987114
Tantraseub, N. (2023). The Demand of Thai Tourists to Travel to Chiang Mai According to the New Normal of Tourism. Journal of Social Sciences, 26(2), 159-172.
Teanthaworn, Y. (2023). Foreign Tourists Behaviors for Religious Tourism Development Guidelines at City Municipal of Chaing Mai, Chiang Mai Province. Journal of Dhammathas Academic, 23(2), 17-35.
Thai Health Promotion Foundation. (2022, December 20). Healthy Trend with Thaihealth 2022. https://www.thaihealth.or.th/maungtrendsukaphappi-65-kao-2/
The Official of Chiang Mai Province. (2023). Development Plan for Chiang Mai 2566-2570 B.E. Years. https://www.chiangmai.go.th/managing/public/D2/2D24Aug2022155450.pdf
Thongthammachart, T. (2022). Development of Public Relations Media for Tourism at Baan Motha Homestay, Mae U Su Subdistrict, Tha Song Yang District, Tak Province. Journal of Interdisciplinary Social Sciences and Communication, 6(3), 53-66.
Thongsriphet, N. (2023). The View of Samadhi in Buddhism. Journal of Palisueksabuddhaghosa Review, 8(3), 272-276.
Tourism Authority of Thailand. (2023, June 23). Six Areas of Meditation for The Mental Restoring from The Inside to Out. https://tourismproduct.tourismthailand.org/2023/06/23/6
Ulschak, F. L. (1983). Human resource development: The theory and practice of need assessment. Reston Publishing.
Veerasopol, V., & Xiang, X. (2022). A Study of the Behavior of Tourists Visiting Chiang Mai Province. The 4th Graduate School Conference 2022, Suansunandha Rajabhat University, 4(1), 318-325.
Wiyaporn, S., & Chaiyasirinrot, T. (2022). The Model of Religious and Cultural Tourism Management in the Temples of Phetchabun Province. Journal of Humanities and Social Sciences Mahasarakham University, 42(2), 316-324.
Yanunboonsiri, M. (2021). Administration Strategies for the Provincial Monastery Meditation Practice Centers[Master’s thesis, Dhurakij Pundit University].
Zhitang, C. (2017). The Expectations and Perceptions of Chinese Tourists in Mueang Chiangmai District, Chiangmai Province[Master’ thesis, Chiang Mai Rajabhat University].