Creative Tourism Development Guidelines of Uthai Thani Province
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Abstract
The objectives of this research were; 1) to study and analyze the province of Uthai Thani's potential for tourism; 2) to investigate and analyze communities that have the potential to develop creative tourism activities; and 3) to propose guidelines for developing creative tourism in Uthai Thani Province. This research employed the qualitative approach, utilizing site surveys, participation observations, and in-depth interviews with 40 key informants (Government sector, Private sector, Community, and Thai tourist). SWOT analysis and content analysis based on the concept of creative tourism theories were employed to analyze the data.
The result found that the variety of natural and cultural resources and the safety of travel are the strengths of the province's tourism potential. The lack of tourism professionals and expertise in tourism marketing are weaknesses. There are four communities that have the potential to develop creative tourism activities.
Making handicrafts, learning folk songs, and making local food are all examples of learning by doing activities that can be developed as guidelines for creative tourism activities for tourists. An ideal craft activity for tourists is making small and simple handicrafts. Entrepreneurs also need activity design and investment in activity creation. The community must study activities suitable for tourists and design learning points to do activities in the form of various learning bases. Activities to learn folk songs will have more interest from tourists. The community must develop contemporary music. There are activities that attract the new generation to be interested or worth learning along with the preservation of folk songs and there are other activities to learn along with singing folk songs. Local cooking activities should be conducted in homestays and select creative tourism activities specifically targeted at groups of active tourists. Collaboration between accommodation and community to offer cooking activities for tourists in a timely manner that they can participate in. The community can manage activities for tourists through coordination from the accommodation.
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