Knowledge Management of Local Intellectual Knowledge in Herbal Product Processing of Moringa Seed Oil at Herbal Community of Bangbon, According to the Sufficiency Economy Philosophy towards Pracharat Market
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Abstract
These research objectives were: 1. to study the context and potential product development obtained from the local wisdom community in Bang Bon Herbal Group according to the royal initiatives of sufficiency economy for the Pracharat market project; 2. to investigate the development pattern of herbal products made from Moringa oil in Bang Bon Herbal Group according to the royal initiatives of sufficiency economy for the Pracharat market; and 3. to strengthen the community in converting community products of Moringa oil to the Pracharat market in response. The methods used in this study were quantitative and qualitative. The sample groups in the study were people living in Bang Bon district, Bangkok. The overall sample consisted of 70 participants obtained from convenient sampling. The instrument used in this study was a questionnaire concerning the local wisdom and knowledge management of Moringa herbs. Descriptive statistics, such as percentage, average, and standard deviation, were used to analyze the data. The results showed that knowledge management in the local wisdom of Moringa herbs was managed based on the patronage system. When categorizing the types of knowledge management, the results reported the highest knowledge management obtained from family beliefs. The pattern of product development made from Moringa herbs was most frequently transferred from one generation to another. When considering other items, mostly the local wisdom knowledge was transferred to their children. In addition to strengthening the community by introducing Moringa oil products to the Pracharat market, the results showed that people produced Moringa oil products at a moderate level on the online platform at the highest level.
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