Social Impacts of Phuket Vegetarian Festival

Main Article Content

Phattamon Polrong
Santidhorn Pooripakdee


The Phuket Vegetarian Festival attracted tens of thousands of tourists, forcing local residents to share services and facilities with them. Consequently, the activities taking place in the area have both positive and negative social impacts on the local residents. Therefore, the social impacts should be researched and developed further in order to promote social values that aid in minimizing or resolving the impacts in a tangible manner. The purpose of this article is to analyze the confirmatory factor about the social impacts of the Phuket Vegetarian Festival with quantitative research. The sample size was determined using the Taro Yamane method. The sample comprised 400 individuals who lived in close proximity to the activities of the Phuket Vegetarian Festival and who had attended the festival in the past. Using the approach of purposive sampling, the sample was collected. The questionnaire instrument evaluating the social impacts of the Phuket Vegetarian Festival contained eighteen items on a five-point Likert scale. The statistics used to analyze the data were descriptive statistics and confirmatory factor analysis. The result of the study found that there were two elements to the social impacts of the Phuket Vegetarian Festival, which were social benefits and social costs, with the factor loading ranging from 0.574 to 0.883. The model was consistent with the empirical data. The goodness of fit statistics were: chi-square test = 55.610, df = 48, relative gif.latex?\chi2 = 1.159, p-value = 0.210, GFI = 0.985, NFI = 0.990, TLI = 0.995, CFI = 0.999, RMSEA = 0.020, and RMR = 0.043.

Article Details

How to Cite
Polrong, P., & Pooripakdee, S. (2022). Social Impacts of Phuket Vegetarian Festival. Journal of Arts Management, 6(4), 2107–2121. Retrieved from
Research Articles


Bagiran, D., & Kurgun, H. (2016). A research on social impacts of the Foça Rock Festival: the validity of the Festival Social Impact Attitude Scale. Current Issues in Tourism, 19(9), 930-948.

Baraibar-Diez, E., Luna, M., Odriozola, M.D., & Llorente, I. (2020). Mapping social impact: A bibliometric analysis. Sustainability (Switzerland), 12(22), 1-21.

Buranasuwan, W. (2018). Strategic Communication for Special Events Management for the Kathu Shrine during the Phuket Vegetarian Festival. Humanity and Social Science Journal, Ubon Ratchathani University, 9(1), 1-36.

Chanseelamai, A., & Chansuwan, P. (2021). Invented Tradition and Cultural Resource Management of Buriram Volcano Festival, Mueang Buriram District in Buriram Province. Journal of Humanities & Social Sciences, 19(1), 21-36.

Chiciudean, D.I., Harun, R., Muresan, I.C., Arion, F.H., & Chiciudean, G.O. (2021). Rural community-perceived benefits of a music festival. Societies, 11(2), 1-13.

Cohen, E. (2009). Spirit Possession and Tourism at Thai Festivals a Comparative Study. Tourism Recreation Research, 34(1), 45-54.

Delamere, T. A., Wankel, L. M., & Hinch, T. D. (2001). Development of a scale to measure resident attitudes toward the social impacts of community festivals, Part I: Item generation and purification of the measure. Event Management, 7(1), 11-24.

Delamere, Tom A. (2001). Development of a Scale to Measure Resident Attitudes Toward the Social Impacts of Community Festivals, Part II. Verification of the Scale. Event Management, 7(1), 25-38.

Gozini, N., & Tseane-Gumbi, L.A. (2017). Economic impacts of Buyel'Ekhaya Pan-African Cultural Music Festival on East London residents, Eastern Cape Province, South Africa. African Journal of Hospitality, Tourism and Leisure, 6(2), 1-12.

Kijchainukul, P. (2020, November 13). Vegetarian Festival. The Cloud.

Li, X., & Wan, Y.K.P. (2017). Residents’ support for festivals: integration of emotional solidarity. Journal of Sustainable Tourism, 25(4), 517-535.

Likert, R. (1932). A Technique for the Measurement of Attitudes. Archives of Psychology, 140, 1–55.

Moisescu, O.I., Gică, O.A., Coroș, M.M., & Yallop, A.C. (2019). The UNTOLD story: Event tourism’s negative impact on residents’ community life and well-being. Worldwide Hospitality and Tourism Themes, 11(5), 492-505.

Nisaisat, C., & Punniyom, W. (2020) The Characteristics and Dynamics of Vegetarian Festival in BanMoo Shrine, Saochangok Sub-district, Bangkla District, Chachoengsao Province in Contemporary Thai Society. Academic Journal of Humanities and Sciences Burapha University. 28(1), 73-97.

Nunnally, J.C. (1978). Psychometric theory (2nd Edition). McGraw-Hill.

Pavluković, V., Armenski, T., & Alcántara-Pilar, J. (2017). Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary?. Tourism Management, 63, 42-53.

Perić, M. (2018). Estimating the perceived socio-economic impacts of hosting large-scale sport tourism events. Social Sciences, 7(10), 1-18.

Pratipnatsiri, K., & Kraiwanit, T. (2019). Impact of Events and Festivals on Thailand’s Tourism Industry. Journal of politics, administration and law, 9(3), 665-691.

Rivera, M.A., Semrad, K.J., & Croes, R. (2016). The internationalization benefits of a music festival: The case of the Curaçao North Sea Jazz Festival. Tourism Economics, 22(5), 1087-1103.

Safari, D., Glow, H., Noblet, A., & Pyman, A. (2021). Exploring the impact of an economic-centric approach to evaluating cultural activities: Evidence from a regional music festival. Australian Journal of Public Administration, 80(3), 407-423.

Scholtz, M., Viviers, P.-A., & Maputsoe, L. (2019). Understanding the residents’ social impact perceptions of an African Cultural Festival: the case of Macufe. Journal of Tourism and Cultural Change, 17(2), 166-185.

The Bureau of Registration Administration. (2020). Official Statstics Registration Sytstems.

Vongthathongdam, S., Panyapa, R., & Khejornsa, R. (2019). The Impact of Makha Bucha Festival at Prasat Hin Wat Phu, Champasak Province on the People Life’s Way, Champasak Province, Lao People's Democratic Republic. Journal of Research and Development Institute, Rajabhat Maha Sarakham University, 6(2), 31-44.

Yamane, T. (1973). Statistics: an introductory analysis (3rd ed.). Harper & Row.

Yolal, M., Gursoy, D., Uysal, M., Kim, H.L., & Karacaoğlu, S. (2016). Impacts of festivals and events on residents’ well-being. Annals of Tourism Research, 61, 1-18.

Yozukmaz, N., Bertan, S., & Alkaya, S. (2020). Festivals’ social impacts and emotional solidarity. International Journal of Event and Festival Management, 11(2), 239-253.