Social Impacts of Phuket Vegetarian Festival
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Abstract
The Phuket Vegetarian Festival attracted tens of thousands of tourists, forcing local residents to share services and facilities with them. Consequently, the activities taking place in the area have both positive and negative social impacts on the local residents. Therefore, the social impacts should be researched and developed further in order to promote social values that aid in minimizing or resolving the impacts in a tangible manner. The purpose of this article is to analyze the confirmatory factor about the social impacts of the Phuket Vegetarian Festival with quantitative research. The sample size was determined using the Taro Yamane method. The sample comprised 400 individuals who lived in close proximity to the activities of the Phuket Vegetarian Festival and who had attended the festival in the past. Using the approach of purposive sampling, the sample was collected. The questionnaire instrument evaluating the social impacts of the Phuket Vegetarian Festival contained eighteen items on a five-point Likert scale. The statistics used to analyze the data were descriptive statistics and confirmatory factor analysis. The result of the study found that there were two elements to the social impacts of the Phuket Vegetarian Festival, which were social benefits and social costs, with the factor loading ranging from 0.574 to 0.883. The model was consistent with the empirical data. The goodness of fit statistics were: chi-square test = 55.610, df = 48, relative 2 = 1.159, p-value = 0.210, GFI = 0.985, NFI = 0.990, TLI = 0.995, CFI = 0.999, RMSEA = 0.020, and RMR = 0.043.
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