Development of a Guideline Framework for Monitoring of Rajabhat University’s Strategy Implementation of Community Development Emphasizing on the Impact on the Local People

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Pattrawadee Makmee
Pongsatean Luengalongkot
Parinya Ruangtip
Pratchaya Kaewkaen
Nakhon Lalognum
Nongrat Issaro
Adul Sananuamengthaisong
Chalalai Chokdeesrijun
Tiwawan Srisawat
Kanpicha Sumungkala

Abstract

Research objectives to: 1) study problems and obstacles in carrying out the local community development projects with emphasis on the people as per the strategies of Rajabhat Universities 2) study factors influencing the success of the local community development projects with real impact on the people, and 3) development of a guideline framework for monitoring of Rajabhat University’s strategy implementation of community development emphasizing on the impact on the local people. The study employed mixed method research design. The target groups were selected by simple random sampling from 6 regions. One university per region. Quantitative data were collected from faculty members and students by using questionnaires whereas qualitative data were obtained by in-depth interviews and focus groups with the key informants. Results of the research revealed that problems and obstacles of the project implementation could be classified into 4 aspects. The economic aspect covered problems in production and distribution of products. The social aspect revealed the problem of building the local community to have higher capacity in self administration to raise the standard of living of the community. On the environmental aspect, the problems involved lack of understanding in management and conservation of the environment, natural tourist attractions, and energy. With regard to the educational aspect, it was found that informal education was hardly promoted in the community. The factors which influenced the results of implementation of the strategic plan were internal factors including strategy, structure, system, style, staff, skill, and shared value. The external factors influencing the strategy implementation were political, technological, and social factors. The development of a guideline framework for monitoring of the implementation of the universities’ strategy in local community development consisted of four aspects with 19 indicators which can be classified, namely, economic, social, educational, and environmental respectively.

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How to Cite
Makmee, P., Luengalongkot, P., Ruangtip, P., Kaewkaen, P., Lalognum, N., Issaro, N., Sananuamengthaisong, A., Chokdeesrijun, C., Srisawat, T., & Sumungkala, K. (2022). Development of a Guideline Framework for Monitoring of Rajabhat University’s Strategy Implementation of Community Development Emphasizing on the Impact on the Local People. Journal of Arts Management, 6(3), 1532–1554. Retrieved from https://so02.tci-thaijo.org/index.php/jam/article/view/257544
Section
Research Articles

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