The Relationship Between Dynamic Capabilities and Digital Transformation Components of Performance in The Automobile Manufacturers Industry in Thailand
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Abstract
This academic paper aimed to study the relationship between dynamic capabilities and digital transformation components of performance in the automobile manufacturing industry and to propose development guidelines to drive the automaker industry in Thailand. Thailand entered the ASEAN region and the world level respectively. The results showed that the dynamic capabilities factor and digital transformation components contribute to positive organizational adaptation and activation as well as policy benefits for the development of organizational potential and efficiency. During the past year, Thailand faced problems with domestic purchasing power that have not recovered and the production process has paused temporarily, resulting in a lack of growth in exports and a continuous slowdown. As a result, exports grew and caused a slowdown in the domestic market. Additionally, it is also affected by the mutation and widespread spread of the coronavirus 2019. The automobile industry has been affected in many ways, such as production, strategic management, operations management, human resource management, the cost and expenses are higher, and including reduced efficiency from the work of employees. In today's world, it drives the economy with new technologies and innovations to support the rapid digital transformation, including the various economic stimulus measures. In addition, the clarity of preventive measures for the prevention and control of infectious diseases of the coronavirus 2019. The impact and adaptation of the business sector in the export and domestic market by integrating dynamic capabilities and digital transformation together with the organization's operational management model appropriately. To increase competitiveness and support organizational capabilities and performance to help create opportunities and sustainable business growth for the automobile manufacturing industry in Thailand.
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