Factors Affecting to Chatuchak Weekend Market of Foreigner Tourists

Abstract

The research aimed to examine factors affecting to Chatuchak Weekend Market Foreigner Tourists. The sample used in this study was 400 tourists in Chatuchak Weekend Market Foreigner Tourists. The research was a quantitative research. Method with survey research questionnaire as a tool to collect information. This research was used SPSS program for data Analysis. The statistics used for data analysis were percentage, mean, and standard deviation.             The result of the research showed that most of tourists come Chatuchak Weekend Market once or twice a month and traveled by BTS sky train and MRT underground train. Tourists traveling with friends to select products and services. Clothing was a product that most tourists bought and spent on average at 500-1000 baht and spent time in Chatuchak Weekend Market 3-4 hours. Factors that affect the travel of tourists from Thailand Chatuchak Market overall had the average medium level. The average value had the standard deviation of the data at0.04.Factors Resources had average high level.The average value had 3.82 and the standard deviation of the data at 0.15. Factors infrastructure had average high level. The average value had 3.67 and the standard deviation of the data at 0.10. Factors advertising had the average medium level. The average value had 2.91 and the standard deviation of the data at 0.08 and the Factors safety had the average medium. The average is moderate with an average of 2.91 and standard deviation of the data at 0.06. The most remark from the samples were to improve the public toilet cleanliness.