Readiness of Small and Medium-Sized Enterprises in the Bangkok Metropolitan Area to Integrate AI into Their Marketing Strategies

Abstract

           With its ability to improve productivity, customize client experiences, and allocate resources as efficiently as possible, artificial intelligence (AI) is completely changing the marketing industry. Small and medium-sized businesses (SMEs) face particular challenges that restrict their preparedness for such advances, even though major organizations frequently take the lead in implementing AI. This study looks into how prepared SMEs in the Bangkok Metropolitan Area are for incorporating AI in their marketing plans. The research highlights important facilitators and obstacles using a mixed-methods approach that includes surveys and interviews with SME owners and managers.

           The results show a reasonable degree of awareness and adoption, with the biggest obstacles being a lack of knowledge, cultural resistance, and financial limitations. The research paper concludes with suggestions for improving AI preparedness, such as focused training initiatives, laws that support them, and sector-specific approaches to increase competitive advantage in the market.