The Influence of Corporate Social Responsibility, Risk Management, and Resource Management on Sustainability and Competitive Advantage and the Synergistic Relationship Between Sustainability and Competitive Advantage
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Abstract
The purpose of this study is to analyze the influence of corporate social responsibility (CSR), risk management, and resource management on sustainability and competitive advantage and to examine the possible synergistic relationship between sustainability and competitive advantage. This study was conducted from business enterprises located in Thailand. From the 400 questionnaires distributed to the employees 320 were returned for a response rate of 80 percent. The confirmatory factor analysis (CFA) was applied for assuring the construct and discriminant validities of the dimensions obtained from EFA. The Structural Equation Model (SEM) was utilized to test the relationships within dimensions.
The result shows that CSR and resource management have an influence on sustainability. In addition, sustainability practice has a synergistic relationship with the achievement of competitive advantage.
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