Role of Marketing Mix and Brand Loyalty to Buying Decision making of Client in the Herbal Drink Business
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Published:
Dec 30, 2021
Keywords:
Marketing Mix Brand Loyalty, Buying Decision making Herbal Drink Business
Main Article Content
Abstract
The purpose of this research was to study the marketing mix and brand loyalty factors relate to buying decision making of herbal drink business agencies. The researcher collected the relating data from the relevant researches and also preliminary survey research on the studied area, analyzed the various factors that related to herbal drink businesses to contribute with the existent problem factors and how to solve them. The researcher proposed the guidelines to solve the prioritized factors which was resolved the first order until the last one and also the researcher proposed the conceptual framework of this research.
Article Details
How to Cite
Manaswatcharapong, R. . (2021). Role of Marketing Mix and Brand Loyalty to Buying Decision making of Client in the Herbal Drink Business. International Journal of Development Administration Research, 4(2), 14–19. Retrieved from https://so02.tci-thaijo.org/index.php/ijdar/article/view/253331
Section
Research Article
References
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Sticker in Bangkok Metropolitan: The Roles of Brand Identity and Brand Values. Bangkok: Bangkok University.
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department stores. Bangkok: Bangkok University.
Patcharapuwadol, R & Amornsittinon, A. (2018) Marketing Mix factors Affecting Brand Loyalty:
A Case Study of Coffee Shop, Dusit Thani College, Bangkok 25th Anniversary Dusit Thani College, 12
Khongharn, R. (2017). The Marketing Mix Affecting the Perception of The Senior Foreigners
in Tourism Service Quality: Andaman Area. Dusit Thani College Journal, 18-30.
Wittayakong, S. (2016). Factors Influencing Customer Brand Loyalty to Low-Cost Airlines in
Thailand. Bangkok: Thammasat University.
Pattarapunsin, T. (2013). The Influence of Brand Loyalty of Packaged Rice. Veridian E-
Journal, 363-379.
Navarat Na Ayutthaya T. (2015). Service Marketing Concepts and Strategies. Bangkok:
Chulalongkorn University.
Phimphiphat, Y. (2017). Customer’s loyalty as consumer relationship management guideline
of the convenient store. RMUTSB Acad. J. Humanities and Social Sciences, 14-28.
of Dusit Thani College Coffee Shop. Bangkok: Dusit Thani College Bangkok. Bangkok: Dusit Thani College.
Srisaart B. (2013). Principle of Research Methodology. Bangkok: Chulalongkorn University.
Agmapisarn, C. & Pongsakornvasu, T. (2017). A Study of Boutique Coffee Shop Service
Marketing Strategies: A Case Study of Downtown area in Chiang Mai. Panyapiwat Journal, 108.
Lovelock, C., & Wirtz, J. (2016). Service Marketing People, Technology, Strategy. Miami, USA:
World Scientific.
Na Lampang D. (2015). Library service marketing. Chiang Mai University, 76-90.
Food Intelligence Center Thailand. (2015). Coffee Shop Business in Thailand. Insite from Market
Intelligence in August 2015.
Kotler, P., Bowen, J. T., & Makens, J. C. (2010). Marketing for Hospitality Industry.
New Jersey: Pearson.
Khalid Dudian Al Badi. (2015). The Dimensions of Marketing Mix. Scienceu Press, pp.136-142.
Chaisaengduean, K. (2019). Market Orientation and logistics service process quality: an
empirical investigation in the logistics service providers in Thailand. The ICBTS 2019 International Academic Research Conferenec in Vienna.
Santawee, K. (2017). The Influence of Corporate Reputation on Brand Loyalty. Nakhon Phanom
Univeristy Journal, 81- 89.
Leon Schiffman, Leslie Kanuk. (2010). Consumer Behavior. New Jersey: Pearson.
Isoraite, M. (2016). Marketing Mix Theoretical Aspects. International Journal of Research,
25-37.
Gulid, N., & Cherar, A. (2013). Factors Affecting "Greyhound" Brand Loyalty of Consumers in
Bangkok Metropolis. Srinakharinwirot Business Journal, 74-88.
Phoprasert, N. (2013). Factors Affecting Consumer’s Brand Loyalty when Purchasing Line
Sticker in Bangkok Metropolitan: The Roles of Brand Identity and Brand Values. Bangkok: Bangkok University.
Disnevath, N. (2016). Factors affecting customer’s brand loyalty of dessert cafés in
department stores. Bangkok: Bangkok University.
Patcharapuwadol, R & Amornsittinon, A. (2018) Marketing Mix factors Affecting Brand Loyalty:
A Case Study of Coffee Shop, Dusit Thani College, Bangkok 25th Anniversary Dusit Thani College, 12
Khongharn, R. (2017). The Marketing Mix Affecting the Perception of The Senior Foreigners
in Tourism Service Quality: Andaman Area. Dusit Thani College Journal, 18-30.
Wittayakong, S. (2016). Factors Influencing Customer Brand Loyalty to Low-Cost Airlines in
Thailand. Bangkok: Thammasat University.
Pattarapunsin, T. (2013). The Influence of Brand Loyalty of Packaged Rice. Veridian E-
Journal, 363-379.
Navarat Na Ayutthaya T. (2015). Service Marketing Concepts and Strategies. Bangkok:
Chulalongkorn University.
Phimphiphat, Y. (2017). Customer’s loyalty as consumer relationship management guideline
of the convenient store. RMUTSB Acad. J. Humanities and Social Sciences, 14-28.