EFFECTIVENESS OF EMPLOYEE WELFARE MEASURES TOWARDS RETAINING EMPLOYEES WITH SPECIFIC REFERNCE TO IT INDUSTRY AT CHENNAI, INDIA

Abstract

Employee Welfare comprise the well-being and enhancement of employees and which
includes both monetary and non-monetary benefits. Employee welfare involves the endeavors of
employer which are concentrating en route for employees with definite amenities and services in
addition to their salaries. The main objective of the research to afford better working environment and
to relive personnel from job lassitude and to improve intellectual and substantial environments of living
of employees. The exact logic behind for giving welfare schemes is to create efficient, healthy, loyal and
satisfied work force for the organization. The main motto of providing such facilities were to create
Quality of Work Life and retain employees for the betterment and also to improve their standard of
living.
The research design which is adopted is Descriptive Research. Primary data required for the research is
to be collected through questionnaire by collecting the response from the employees of IT industry. In
this research, Convenience sampling is used (some time known as grab, accidental or opportunity
sampling), it’s a type of non-probability sampling which involves the sample being taken from the part
of the population which is accessible. Hence a population which are selected is readily available and
convenient. The sample size is 110 respondents from IT Industry. SPSS statistical tool is used to analyze
the data analysis. The recommendation and Suggestions is provided through this research to the IT
Industry which supports the organization to provide a sophisticated working environment and
Professional well-being of employees. Hence, with full contentment, to conclude that the research taken
for this specific topic could be fulfilling, satisfying and comprehensive both from the perspective of
academic and professional motives.