Cultural Capital in the Pramothai Puppetry of Khon Kaen Province Deconstructs Identity for Commercial
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Abstract
This research is part of the main research on “khon kaen cultural capital to commercial innovative craft” has the objectives 1) to study the cultural capital of KhonKaen province theoretically and in the field 2) to analyze the cultural capital of KhonKaen province that has the possibility of being deconstructs identity for commercial
The results of the research found that the cultural capital of Khon Kaen Province, a case study of the Pramothai Puppet in KhonKaen Province, was appropriate and able to deconstructs identity for commercial purposes. The identities can be classified into 2 groups: 1) 13 main color values, which are the colors dyed on the leather and tested for color value with a benchtop color meter. 2) 9 original stencil patterns, divided into The 3 categories include lines, geometric patterns, and natural patterns. The researcher created a pattern from the identity of the performing arts Pramothai Puppet in KhonKaen Province. With the HUBRC process and the Triaxial Blend theory, the results of the experiment found that a total of 48 new patterns could be created and collected as knowledge to create a commercial identity manual for the performing arts Pramothai Puppet in KhonKaen Province. The results of the evaluation of the research knowledge manual had a mean value of ( =4.39, S.D.=0.53) at a high level.
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