Communication Management Model for Bangkok Metropolitan City Museum Affecting Creative Tourism Success
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Abstract
The objectives of this research were to 1) study current situation of city museum communication management of Bangkok metropolitan affecting creative tourism success 2) synthesize desired factors for developing to building model in museum communication management of Bangkok metropolitan affecting creative tourism success. The sample were twenty-one persons purposively selected from relevant experts and skillful people in the community. Thomas T. Macmillan's Delphi Technique was applied at the standard error of 0.04. The data were collected three times repeatedly and analyzed by the descriptive statistics including mean, median, mode, interquartile range (IR), including index of congruence (IOC) were used to test the model in museum communication management of Bangkok metropolitan affecting creative tourism success.
The research findings were as follows: 1) production practicing sector is Bangkok metropolitan city museum leading the important of service quality acceptance 2) consumer practicing sector in leading with interesting in service value suitable for ticket expense 3) management practicing sector concerned to strategic level and service level 4) marketing practicing sector in terms of critical success factors of communication management affectingcity museum management that focusing on service level and to steady communication for image building 5) communication practicing sector for image building could lead to the service quality acceptance. Furthermore, the communication management model for city museum affecting creative tourism was tested by another 5 content validity acceptance in all part sectors (IOC> 0.50). Hence, the model could be used for development for city museum of Bangkok metropolitan administration.
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