The Study of Potential of Health Tourism Industry of Kerala, India
Article Sidebar
Published:
Jun 3, 2017
Keywords:
potential health tourism Kerala India
Main Article Content
Abstract
This research is a qualitative research which is designed to study situations, patterns, and trends regarding the health tourism and to analyze the potential and marketing mix of the health tourism of Kerala state located in India. The research tools employed are observation and semi-structured interview. The data collected is executed through content analysis. By using purposive sampling, the sample consists of seven respondents who are business proprietors involved in health tourism industry of Kerala state and local guides in four major cities in Kerala state including Trivandrum, Alleppey, Kumarakom, and Cochin. The research result reveals the health science is used throughout the health tourism in Kerala state. The trend of the health tourism in Kerala state tends to increase. Furthermore, the health tourism in Kerala state is designed congruently with natural tourism destinations where ancient Indian identity and western tourism management are harmonized in order to add more value to the state and to maximize tourists’ satisfaction.
Article Details
How to Cite
Kieanwatana, K., & Sukonthasab, S. (2017). The Study of Potential of Health Tourism Industry of Kerala, India. Journal of Cultural Approach, 18(33), 3–14. Retrieved from https://so02.tci-thaijo.org/index.php/cultural_approach/article/view/88518
Section
Research Article
Proposed Creative Commons Copyright Notices
1. Proposed Policy for Journals That Offer Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Proposed Policy for Journals That Offer Delayed Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
[1] Arya, R. P., Arya, J., Arya, G., Arya, A., & Arya, K. (2014). Kerala Tourist Road Atlas & State Distance Guide. India: Indian Map Service.
[2] Bindu, V. T., Chitrmani, P., & Babu, P. G. (2009). Perception of Tourists towards Kerala as A Preferred Alternate Health Tourism Destination: A Study. South Asian Journal of Tourism and Heritage, 2(1), 68–76.
[3] Boom, B. H. & Bitner, M. J. (1981). Marketing Strategies and Organization Structures for Service Firm. Chicago: America Association.
[4] Carrera, P., & Bridges, J. (2006). Globalization and Healthcare: Understanding Health and Medical Tourism. Expert Review of Pharmacoeconomics and Outcomes Research, 6(4), 447-454.
[5] Chuaysook, Dudsadee., & Kovathanakul, Donruetai. (2015). Khonkaen Mice Industry Development towards Leading Mice City of Thailand. Journal of Thai Hospitality and Tourism, 10(1), 15-29.
[6] Collier, A., & Harraway, S. (1997). The New Zealand Tourism Industry. Auckland: Longman.
[7] Department of Tourism, Government of India. (2013). Annual Report on Tourism Statistics (2012–2013). New Delhi: India.
[8] Jittangwattana, Boonlert. (2005). Tourism industry. Bangkok: C.P. Book Standard.
[9] Jyothis, T. & Jannardhanan, V. K. (2009). Service Quality in Health Tourism: An Evaluation of the Health Tourism Providers of Kerala (India). South Asian Journal of Tourism and Heritage, 2(1), 77-82.
[10] Ministry Of Tourism and Sports. (2011). The National Tourism Development Plan B.E.2555-2559. Retrieved June 27, 2016, from https://www.tica.or.th/ images/plan_tourism2555-2559/2555-2559.pdf.
[11] Padmasani., & Remya, V., (2015). Kerala: Health Tourism Hub for Ayurveda. International Journal of Social Sciences and Management, 2(1), 222-227.
[12] Sereerat, Siriwan. (1998). Marketing Strategy, Marketing Management, and Case Study. Bangkok: Theera Film and Scitex Co., Ltd.
[13] Silanoi, La-iard. & Sutthirak, Supawadee. (2015). The Influence of Marketing Mixed Factors on Tourists’ Decision Making for Visiting the Agro-tourism Attraction: A Case Study of Suan Sala Athit Agro-Tourism Attraction, at Ban Na San District, Surat Thani Province, Thailand. Journal of Thai Hospitality and Tourism, 10(2), 47-59.
[2] Bindu, V. T., Chitrmani, P., & Babu, P. G. (2009). Perception of Tourists towards Kerala as A Preferred Alternate Health Tourism Destination: A Study. South Asian Journal of Tourism and Heritage, 2(1), 68–76.
[3] Boom, B. H. & Bitner, M. J. (1981). Marketing Strategies and Organization Structures for Service Firm. Chicago: America Association.
[4] Carrera, P., & Bridges, J. (2006). Globalization and Healthcare: Understanding Health and Medical Tourism. Expert Review of Pharmacoeconomics and Outcomes Research, 6(4), 447-454.
[5] Chuaysook, Dudsadee., & Kovathanakul, Donruetai. (2015). Khonkaen Mice Industry Development towards Leading Mice City of Thailand. Journal of Thai Hospitality and Tourism, 10(1), 15-29.
[6] Collier, A., & Harraway, S. (1997). The New Zealand Tourism Industry. Auckland: Longman.
[7] Department of Tourism, Government of India. (2013). Annual Report on Tourism Statistics (2012–2013). New Delhi: India.
[8] Jittangwattana, Boonlert. (2005). Tourism industry. Bangkok: C.P. Book Standard.
[9] Jyothis, T. & Jannardhanan, V. K. (2009). Service Quality in Health Tourism: An Evaluation of the Health Tourism Providers of Kerala (India). South Asian Journal of Tourism and Heritage, 2(1), 77-82.
[10] Ministry Of Tourism and Sports. (2011). The National Tourism Development Plan B.E.2555-2559. Retrieved June 27, 2016, from https://www.tica.or.th/ images/plan_tourism2555-2559/2555-2559.pdf.
[11] Padmasani., & Remya, V., (2015). Kerala: Health Tourism Hub for Ayurveda. International Journal of Social Sciences and Management, 2(1), 222-227.
[12] Sereerat, Siriwan. (1998). Marketing Strategy, Marketing Management, and Case Study. Bangkok: Theera Film and Scitex Co., Ltd.
[13] Silanoi, La-iard. & Sutthirak, Supawadee. (2015). The Influence of Marketing Mixed Factors on Tourists’ Decision Making for Visiting the Agro-tourism Attraction: A Case Study of Suan Sala Athit Agro-Tourism Attraction, at Ban Na San District, Surat Thani Province, Thailand. Journal of Thai Hospitality and Tourism, 10(2), 47-59.