The Development Guidance and Tourism Promotion Effect to Bangnamphung Floating Market, Samut Prakan Province’s Uniqueness
Article Sidebar
Main Article Content
Abstract
The research aims to 1) examine the tourists’ perception towards the uniqueness of the Bangnamphung Floating Market Community, 2) study tourists’ satisfaction towards the community, and 3) propose some guidelines for the development of uniqueness tourism at the community. The results showed that tourists recognised the uniqueness of the community; regarding the aspect of lifestyle, the tourists were aware that, mainly the local people are agriculturists; for the cultural aspect, they recognized the friendliness of the locals; and for tourism management, bicycle routes are safe and environmental-friendly. Concerning the tourists’ satisfaction, for the management, the tourists were satisfied that the tourism there aims for the uniqueness and local culture preservation. For the infrastructure, the tourists were satisfied that it is easy to access to the Bangnamphung area. For the service, the service provided is good and the shop assistants are helpful and polite. Lastly, staffs were willing to help and took good care of tourists. With respect to the guidelines for the development and promotion of uniqueness tourism of the Bangnamphung community, the tourism should be in the form of community-based tourism management, in which locals need to take parts in the development planning, tourist activities, landscape and infrastructure control, information provision, especially eco-tourism and instilling of people awareness on natural resources and environment preservation, as well as the establishment of local wisdom center.
Article Details
Proposed Creative Commons Copyright Notices
1. Proposed Policy for Journals That Offer Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Proposed Policy for Journals That Offer Delayed Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
[2] Boonpok, Suporn. (2008). A Study of Recreational Activities Developing Guidelines for Bangnamphueng Floating Market, Phrapradaeng District, Samut Prakan Province. Perceived by Tourists' Satisfaction. Master of Science in Sports Science, Chulalongkorn University.
[3] Chatchakul, Nisa. (2014). Tourism Industry. 6th ed. Bangkok: Chulalongkorn University Press.
[4] Chuemwarasart, Kritaya. (2015, 22 June). Khung Bang Kachao: Oasis in Concrete Jungle. Matichon, 17.
[5] Goffman E. (1963). Stigma. New Jersey: Prentice hall Inc. Englewood Cliff, N.J.
[6] Jittangwatana, Boonlert. (2005). Sustainable Tourism Development. Bangkok: Press & Design.
[7] Jittangwatana, Boonlert. (2007). Sustainable Tourism Development. 2nd ed. Bangkok: Press & Design.
[8] Jittangwatana, Boonlert and Wongpuntanun, Pornpattaravadee. (2014). Tourism Service Psychology and Quality. Nonthaburi: Fernkhaluang Printing & Publishing.
[9] Lohaphundragun, Jariyawat. (2010). Development of Community Based Tourism: A Case Study of Bangnamping Floating Market, Prapradeng District, Samutprakarn. HCU Journal, 14(27), 1-19.
[10] Mongkhonvanit, Chollada. (2013). Youth Opinions of the Image of Floating Markets in Thailand. Cultural Approach Journal, 14(25), 44-57.
[11] Onprasert, Suchart. (2011). A Study of Thai Tourists’ Opinions Toward Bang Nam Pheung Floating Market at Amphoe Phra Pradaeng in Samut Prakan Province. Master of ArtProgram in Social Science for Development. Rajabhat Rajanagarindra University.
[12] Panpech, Sutthipong. (2012). Identity and Self-reliance of Community in Pranburi, Prachupkhirikhan Province. Bangkok: Dhurakij Pundit University.
[13] Pathomkanchana, Chaichan and Sungrugsa, Narin. (2015). Guidelines for the Promotion of Cultural Tourism Participation of Community Bangluang, Banglen District, Nakhon Pathom Province. Academic Services Journal Prince of Songkla University, 26(1), 118-129.
[14] Sirisatidtit, Chonlada Sangmanee and Unaromlert, Thirasak. (2014, January-June). The Model Development of Floating Market Tourism in Southern Thailand for Sustainable Development. Silpakorn Educational Research Journal, 6(1), 66-79.
[15] Somsook, Suttaya. (2009, September). Quality of Tourism Service of Bangnumphung Floating Market. RMUTP Research Journal, 3(2), 188-196.
[16] Subdistrict Administrative Organization of Bang Nam Pheung. (2012). Annual Report 2011. Samut Prakarn: Subdistrict Administrative Organization of Bang Nam Pheung.
[17] Tejagupta, Chittinun. (2002). A Textbook of Service Psychology. 6th ed. Nonthaburi: Sukhothaithammatirat University Press.
[18] Tian-am, Nak-rob. (2009). A Formation of Community Strength in Floating Market Tourism Management: A Case Study Bang Nam Pueng Floating Market, Amphoe Prapradang, Samut Prakan Province. The Doctor of Public Administration. Faculty of Liberal Arts. Krirk University.
[19] Vanichbuncha, Kanlaya. (2003). Using SPSS for Windows: Data Analysis. Bangkok: Statistic, Faculty of Commerce and Accountancy. Chulalongkorn University.