Factors Relevant to Tourists’ Buying Decision on Pottery Souvenirs at Koh Kret of Nonthaburi Province
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Published:
Jun 8, 2016
Keywords:
buying decision souvenir pottery Koh Kret Nonthaburi
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Abstract
The purposes of this study were 1) to study tourists’ buying decision on pottery souvenirs at Koh Kret, Pak Kret, Nonthaburi Province and 2) to identify factors related to the tourists’ buying decision on pottery souvenirs at Koh Kret in Nonthaburi. The sample of this study were tourists at Pak Kret who decided to buy pottery as souvenirs. The Taro Yamane was implemented for the calculation by simple random sampling of 400 tourists. The statistical analysis included frequency, percentage, mean, standard deviation and the Chi-Square (x2).
The findings show that the relationship between tourists’ personal factors such as gender, age, marital status, occupation, education, salary and their buying decision on pottery as souvenirs is statistically significant at the 0.05 level. In addition, the correlation between service marketing mix and tourists’ buying decision on pottery as souvenirs in terms of purchase frequency, average expenditure, purchase decision-maker, time period of the day and reasons to purchase a gift-buying motive indicates the significance level of 0.05.
Article Details
How to Cite
Kantvorarat, W. (2016). Factors Relevant to Tourists’ Buying Decision on Pottery Souvenirs at Koh Kret of Nonthaburi Province. Journal of Cultural Approach, 17(31), 31–40. Retrieved from https://so02.tci-thaijo.org/index.php/cultural_approach/article/view/58370
Section
Research Article
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References
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[3] Jaturomgkakul, Adul and Donraya. (2007). Consumer Behavior. 8th ed. Bangkok: Thammasat University Press.
[4] Jaroenwanit, Pensri, Leksomboon, Boonlert and Techataweenwan, Sureerat. (2004). Development of Souvenir Markets in the Northern Region of Northeastern Thailand. Khon Kaen University.
[5] Karnjanaphast, Thananya. (2012). Factors Affecting to travelers’ Decision of Purchasing Products in Amphawa Floating Market, Samut Songkhram Province. Graduate School, Silpakorn University.
[6] Kotler P. (2009). Principles of Marketing. New Jersey : Pearson Education.
[7] Kunasira, Araya. (2004). Factors Influencing Foreign Tourists’ Decisions to Buy Textile Products in the Night Bazaar, Mueang District, Chiang Mai Province. Independent Study, Master of Business Administration, Chiang Mai University.
[8] Maslow, A. H. (1970). Motivation and Personality. 2nd. New York. Harper and Row.
[9] Ministry of Tourism & Sports. (2011). The National Tourism Development Plan 2012-2016. Ministry of Tourism & Sports.
[10] Piluk, Kantikar. (2007). Consumer Behavior and Factors Affecting the Decision to Purchase Handicraft Products Among Thai Tourists in Chiang Mai Province. Independent Study, Master of Arts in Development Administration, Maejo University.
[11] Rerkbai, Sireejittra. (2007). Tourist’s Opinions on the Management of Koh Kret Tourism, Nonthaburi Province. Independent Study, Master of Science, Srinakharinwirot University.
[12] Samerjai, Chattraporn. (2008). Consumer Behavior. Bangkok : SE-ED Press.
[13] SantiwongThongchai. (1997). Consumer Behavior in Marketing Management. Bangkok : Thaiwattapanich Press.
[14] Sereerat, Siriwan. (2009). Marketing Management. 2552 edition. Bangkok : Thammasarn.
[15] Sretsatain, Kristsadakorn. (2011). Factors Affecting Foreign Tourists’ Decisions in Buying Souvenir in Chiang Mai Province. Master of Economics, Chiang Mai University.
[16] Tiyapairat, Salakjit. (2007). Factors Relating to Tourists Decision Making in Purchasing Souvenirs: A Case Study of Mae Sai District, Chiang Rai Province. Graduate School, Chiang Mai University.