Cultural Management : A Case Study of Thai Folk Performances in Uttaradit Province

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Rawiwan Wanwichai


          A study on “Cultural Management: a Case Study of Thai Folk Performances in Uttaradit Province” is a qualitative study with the aims as follows ; (1) to study the cultural management of three types of local cultures including Mang-Tab-Tao Show (Local Thai Musical Folk Drama), Mangkla Show (Thai Dance), and Rum Tone (Thai Dance with Folk Music) of Uttaradit Province, (2) to study the role of local artists and organizations of the community in terms of conservation, inheritance, development and transfer of Thai Folk Performances of Uttaradit Province in order to determine the guidelines for problem solving, and (3) to inherit the culture of Thai Folk Performances of Uttaradit Province. The study areas were Nam Pat District, Pichai District, and Lablae District, Uttaradit Province. The data was collected from specific samples in the community. The key informants divided by role and status included local artists, community leaders, government personnel and people in the community. The tools used to collect the data were interviews, observations and recorded interviews.

          According to a study on the cultural management of a case study of Thai Folk Performances in Uttaradit Province, the results showed that the objectives were collaboratively defined by the group members, the roles and responsibilities were defined by the areas of expertise, there was the collaboration between community members and external parties, the Thai Folk Performances’ leaders were given the power, and everyone had parts in a shared responsibility. In terms of roles and functions of conservation, development, and transfer of wisdom, it found that there was the work collaboration between local artists, members and organizations of the community. In terms of guidelines for problem-solving regarding the cultural inheritance of Thai Folk Performances, there should be more allocation of the budget for operations, there should be more public relations to external organizations, and the personnel should be supported to have the knowledge and encouraged to jointly promote the Thai Folk Performances even more.

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How to Cite
Wanwichai, R. (2016). Cultural Management : A Case Study of Thai Folk Performances in Uttaradit Province. Journal of Cultural Approach, 17(31), 18–30. Retrieved from
Research Article


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