Cultural Persistence and Identity in Malaysian Malay Fashion: An Analytical Study in a Multicultural Context
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Abstract
This research aimed to study the social environment surrounding Malay traditional dress in Malaysia. A qualitative research methodology was employed utilizing content analysis of documents, academic articles, and research reports. The results show that Malay traditional dress in Malaysia has changed and evolved over time because of social and cultural factors, such as British colonization, changes in the economy and society, and globalization. However, these factors have not diminished the unique cultural identity of Malay dress, particularly in terms of adhering to the Islamic principles of modesty. Concurrently, media and the entertainment industry have significantly influenced contemporary Malay dress styles. The study concluded that Malay traditional dress in Malaysia reflects the relationship between cultural values and social change, blending modernity with the preservation of traditional identity. Based on these findings, the research has several recommendations to promote and support activities that will continuously preserve Malay traditional dress culture, foster and develop networks between the government and private sectors in the Malay clothing industry, and develop educational curricula to enhance understanding of Malay dress culture and fashion trends to meet the needs of contemporary society.
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