การประเมินปัจจัยองค์ประกอบด้านการท่องเที่ยวชุมชนชาติพันธุ์บ้านธงชัย ตำบล ด่านแม่ละเมา อำเภอแม่สอด จังหวัดตาก
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บทความนี้ มีวัตถุประสงค์เพื่อประเมินปัจจัยองค์ประกอบด้านการท่องเที่ยวชุมชนชาติพันธุ์ของบ้านธงชัย ตำบลด่านแม่ละเมา อำเภอแม่สอด จังหวัดตาก การศึกษาในครั้งนี้มีการทบทวนวรรณกรรมอย่างมีระบบ ใช้เทคนิคการวิเคราะห์และสังเคราะห์ แนวคิด ทฤษฎีที่เกี่ยวข้อง โดยนำมาสร้างแบบประเมินปัจจัยองค์ประกอบด้านการท่องเที่ยวชุมชนชาติพันธุ์ จากนั้นนำไปเก็บข้อมูลจากภาคีเครือข่ายด้านการท่องเที่ยว จำนวน 9 คน และนำผลการประเมินมาวิเคราะห์ศักยภาพด้านการท่องเที่ยวชุมชนชาติพันธุ์ในพื้นที่ ผลการประเมินพบว่า องค์ประกอบด้านที่พัก (x̅ = 4.41) อยู่ในระดับมากที่สุด รองลงมาด้านความสะดวกในการเข้าถึงและการให้บริการ (x̅ = 4.38) อยู่ในระดับมากที่สุด ถัดมาด้านกิจกรรมและเส้นทางท่องเที่ยว (x̅ = 4.37) อยู่ในระดับมากที่สุด ลำดับถัดมา ด้านสิ่งดึงดูดใจ (x̅ = 4.35) อยู่ในระดับมากที่สุด รองลงมา ด้านการรับรู้ (x̅ = 4.14) อยู่ในระดับมาก และด้านสิ่งอำนวยความสะดวกและโครงสร้างพื้นฐาน (x̅= 3.38) อยู่ในระดับปานกลาง ตามลำดับ
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