Evaluation of Tourism Factors of the Ban Thong Chai Ethnic Community, Dan Mae Lamao Sub-district, Mae Sot District, Tak Province
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Abstract
This research study aims to evaluate the tourism component factors of the Ban Thong Chai ethnic community in Dan Mae Lamao Sub-district, Mae Sot District, Tak Province. This study methodically reviews literature, using analytical and synthetic techniques on related concepts and theories, to develop an evaluation model for the tourism components of the ethnic community. Data was then collected from nine stakeholders in the tourism network, and the findings were analyzed to assess the potential of ethnic community tourism in the area. The evaluation findings revealed that the accommodation component (x̅ = 4.41) is at the highest level, followed by accessibility (x̅ = 4.38), activities (x̅ = 4.37), attractions (x̅ = 4.35), perception (x̅ = 4.14), and amenities (x̅ = 3.38), which is at a moderate level respectively.
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