Publicizing Innovation in Chiang Saen Hong Dam Worshiping Tray Model and Chiang Rai Local Weaving Textile
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Abstract
This study aimed to enhance the value of Chiang Saen Hong Dam and local weaving textiles. The result showed that there were 6 administrative steps, including 1) identifying and analyzing the samples’ needs, and found that the “Duay Jai Rak” style was employed; 2) convincing and conceptualizing the design via the GOODNOTE application and calculating using GSP; 3) analyzing and synthesizing knowledge from the Chiang Saen Hong Dam pattern, which was two swans facing oppositely forming a “Duay Jai Rak” heart shape; 4) the invention of the Thai Kra Chang Bai Thet Pattern from beeswax, which has a good smell, is sticky, soft, glittery, and could be shaped functionally; 5) dissemination of knowledge; 6) for knowledge publicizing, the result showed that the satisfaction towards the activity was at the highest level ( = 4.44). The procedures, place, duration, and refreshment, were (
= 4.52), followed by the content (
= 4.37), and application and enhancing were (
= 4.35), respectively. Therefore, the textile from the worshiping tray could be promoted and developed into soft power in Chiang Rai.
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