The Design of the Garlands of Pak Khlong Talat Community Group, Bangkok
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Abstract
The research aimed to 1) study the garlands in the Pak Khlong Talat community group in Bangkok; 2) design the garlands in the Pak Khlong Talat community group in Bangkok; and 3) investigate consumer satisfaction of the Pak Khlong Talad community group’s garlands. The researcher determined a purposive sample for interviews with five experts who were involved with Thai flower fairs and entrepreneurs of Thai flower fairs, and 150 consumers of garlands in the Pak Khlong Talat community group in Bangkok. Research instruments in this study included a questionnaire and a satisfaction assessment form concerning the garlands. Statistics used in data analysis included frequency, percentage, mean, and standard deviation.
The results found that 1) the garlands of the Pak Khlong Talat community group in Bangkok consisted of two patterns: the first pattern was ready-made garlands that consisted of Malai Chai Diao, Malai Song Chai, and Malai Chamruai; and the second pattern was garland components that consisted of Uba garlands, cresent garlands or strapping garlands, flatten garlands, main garlands, Chor Ueang (orchid bouquets), Tud-hoo (flower tucked behind the ear), and artificial flowers. 2) The garland designs consisted of three patterns, including Malai Chai Diao, Malai Song Chai, and Malai Chamruai. Finally, 3) the consumer satisfaction towards the garlands of the Pak Khlong Talat community group in Bangkok, which could be divided into three categories. Category 1, as Malai Chai Diao, regarding its functional aspect, had the highest level of satisfaction and was suitable as a souvenir gift with an average of 4.35. The color aspect had the highest level of satisfaction. The application of patterns could be tailored in accordance with current needs or popularities with an average of 4.22. The beauty aspect had the highest level of satisfaction. The products were beautiful and could be sold with an average of 4.42. Category 2, as Malai Song Chai, regarding its functional aspect, had the highest level of satisfaction and was suitable as a souvenir gift with an average of 4.34. The color aspect had the highest level of satisfaction. The designs showed the uniqueness of being Thai with an average of 4.50. The beauty aspect had the highest level of satisfaction. The products indicated exquisiteness, eye-catching beauty, and attention-grabbingness with an average of 4.32. Category 3, as Malai Chamruai, regarding its functional aspect, had the highest level of satisfaction and was suitable for decorating rooms, buildings, and houses with an average of 4.54. The color aspect had the highest level of satisfaction. The designs were exquisite and beautiful with an average of 4.26. The beauty aspect had the highest level of satisfaction. The products were beautiful and could be sold with an average of 4.41.
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