The Motivation from the Identity of Songkhla Old Town’s Way of Life towards Pattern Design

Main Article Content

Tinna Udom
Chayapat Kee-ariyo
Jaratpim Wangyen

Abstract

The objectives of this study were 1) to study the identity of Songkhla Old Town for pattern design; 2) to present the traditional way of life in Songkhla Old Town through the concept of pattern structure design inspired by the identity of Songkhla Old Town; and 3) to evaluate the perceived identity of the pattern design. A set of questionnaires and an interview were used to collect the data. The pattern that passed the design experts’ evaluation criteria was Pattern 1. Overall, the identity of Songkhla Old Town in the design was rated at a high level with an average of 4.28. When considering each aspect, the pattern met the design concept framework at an average of 4.16. The pattern was unique at an average of 4.28. The pattern composition was attractive at an average of 4.34, and the pattern was suitable for the creation of fashion products at an average of 4.35. The study highlighted that the design obtained in this study is a combination of beauty and the story of the identity of Songkhla Old Town and is suitable for future development as a creative product. It can also be considered a part of cultivating awareness of the cultural appreciation and sustainability of Thai culture.

Article Details

How to Cite
Udom, T., Kee-ariyo, C. ., & Wangyen, J. . (2024). The Motivation from the Identity of Songkhla Old Town’s Way of Life towards Pattern Design . Journal of Cultural Approach, 25(48), 17–30. Retrieved from https://so02.tci-thaijo.org/index.php/cultural_approach/article/view/267808
Section
Research Article

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