Risk Management of the Bicycle Tour Business in Bangkok
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Abstract
The objective of this study was to analyze and evaluate the risks associated with the bicycle tour business in Bangkok and to propose guidelines for managing these risks. This research is qualitative, involving data collection from documents, on-site surveys, and in-depth interviews. The sample group is comprised of Thai and international tourists, aged 18 and above, with experience in bicycle tourism in Bangkok, as well as bicycle tourism business operators in Bangkok with a minimum of 3 years of relevant experience and stakeholders from the bicycle tourism sector in Bangkok, totaling 77 individuals.
The research findings indicate that safety risks and natural disaster risks are high, while risks related to tourism image and public utilities are at a moderate level. Moreover, guidelines for responding to risks in the bicycle tour business in Bangkok are categorized into four methods: risk avoidance, risk reduction, seeking risk partners or joint management, and risk acceptance.
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