The Foreign Tourists’ Attitude toward Cultural Tourism through the Ancient Monuments in Bangkok

Main Article Content

Chalisa Rattarasarn
Oranuch Intawongse
Jantima Sungsawat
et al.


Cultural tourism has an important role in Thai tourism. The perspectives of foreign tourists from all regions of the world, form their attitudes toward Thailand and influences what they buy from the travel agents. The tours bought are for all groups of tourists from different economic statuses. All tour groups see the importance of ancient monuments, which explain Thai civilization, especially, the Temple of the Emerald Buddha, Wat Arun Ratchawararam, Wat Bowonniwet Vihara, and Wat Suthat Thepwararam, which are respectable temples from the Rattanakosin period. The study aims to learn foreign tourist attitudes and opinions, about ancient monuments in Bangkok to help develop, preserve, and protect cultural tourist attractions. Furthermore, it will determine the direction of tourism and policies to attract foreign tourists in order to create commercial value and import foreign currency.

The study uses a descriptive statistics questionnaire related to attitude levels, including Likert scale, hypothesis testing (t-stat), and the relation between gender, age, educational level and opinion about Thai tourism, including open–ended questions asking opinions.

The study shows that Thailand has cultural tourist attraction stemming from a long history. Tourist like to pay respect to Buddha images and visit ancient monuments because they have an elegance and reflect Thailand’s ancient civilization. Tourists are impressed with Thai food, and activities related to Thai culture. These are ways to determine policies and measures to promote Thai tourism to foreign tourists and attract foreign currency to Thailand.

Article Details

How to Cite
Rattarasarn, C., Intawongse, O. ., Sungsawat , J. ., & al., et. (2024). The Foreign Tourists’ Attitude toward Cultural Tourism through the Ancient Monuments in Bangkok. Journal of Cultural Approach, 25(47), 28–42. Retrieved from
Research Article


Janprakhon, S. (2010). Factor Influencing on Decision Making to Selection Khmer Art and Cultural Touring: A Case Study of Ancient Places in Nakorn Ratchasima and Buri Ram Province. Khon Kaen University.

Jarumanee, N. (2001). Tourism and Management of Tourist Industry in Bangkok. O.S. Printing.

Krungthai Compass. (2024). Thai Tourism in 2024 Expects Income of 2.52 Trillion to Support Spending almost 10 Times more than Thai People.

Pamaranont, P. (2019). The Factors Affecting to the Decision-Making of Thai Tourists on Travailing to Historical and Cultural Tourist Attractions in Pranakorn Si Ayutthaya Province. Bangkok University.

Pongtratik, C., Nimnatipan, S. & Malarak, A. (2021). The Development of Cultural Tourism Strategies in Prachuap Khiri Khan Province. Srinakharinwirot University.

Ruchdaponkul, S. (2021). Economic Management of Archaeological Site Tourism in Thailand. The National Defence College of Thailand Journal, 63(1), 57-69.

Smith, V. L. (1996). Indigenous Tourism: the Four Hs. In Butler, R. W. & Hinch, T. D. (eds.), Tourism and Indigenous Peoples. International Thomson Business Press.

Thaipost. (2023). E-Publication News.

Wallerstein, I. (1974). The Modern World System I. New York Academic.

Wallerstein, I. (1979). The Capitalist World – Economy. Cambridge University Press.

Wallerstein, I. (1991). Culture as the Ideological Battleground of the Modern World – System in Geopolitics – Geoculture. Cambridge University Press.

Wantanom, C. (2001). Factors of Tourists’ Decision-Making Effect on Select Domestic Travelling in Thailand. Chiang Mai University.