The Foreign Tourists’ Attitude toward Cultural Tourism through the Ancient Monuments in Bangkok
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Abstract
Cultural tourism has an important role in Thai tourism. The perspectives of foreign tourists from all regions of the world, form their attitudes toward Thailand and influences what they buy from the travel agents. The tours bought are for all groups of tourists from different economic statuses. All tour groups see the importance of ancient monuments, which explain Thai civilization, especially, the Temple of the Emerald Buddha, Wat Arun Ratchawararam, Wat Bowonniwet Vihara, and Wat Suthat Thepwararam, which are respectable temples from the Rattanakosin period. The study aims to learn foreign tourist attitudes and opinions, about ancient monuments in Bangkok to help develop, preserve, and protect cultural tourist attractions. Furthermore, it will determine the direction of tourism and policies to attract foreign tourists in order to create commercial value and import foreign currency.
The study uses a descriptive statistics questionnaire related to attitude levels, including Likert scale, hypothesis testing (t-stat), and the relation between gender, age, educational level and opinion about Thai tourism, including open–ended questions asking opinions.
The study shows that Thailand has cultural tourist attraction stemming from a long history. Tourist like to pay respect to Buddha images and visit ancient monuments because they have an elegance and reflect Thailand’s ancient civilization. Tourists are impressed with Thai food, and activities related to Thai culture. These are ways to determine policies and measures to promote Thai tourism to foreign tourists and attract foreign currency to Thailand.
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