The Creating of Lanna Folktales and New Formats in the Digital Era

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Thitinadda Chinachan
Amornrath Fuengworatham
Phongphana Phongsopha


This qualitative study sought guidelines for creating Lanna folktales and their presentation in a new format appropriate for audiences in the digital era. The research was organized around the creative folklore theory and the communication theory. The 95 selected Lanna folktales were the base data to be developed into new creative folktales.

According to the research findings, creating a folktale video clip with illustrations and music is the Lanna culture's communication to global audiences via online technology. In the process of creating Lanna folktales for efficient communication of Lanna culture to audiences, four components were used conjointly: 1) the writing strategy of folktale scripts; 2) the various accents, moods, and tones used in reading techniques; 3) the illustrations designed to convey Lanna culture; and 4) the contemporary Lanna music. The statistics on YouTube showed that audiences of all ages, who have digital literacy, can benefit from the research output. Therefore, the Lanna folktales that have been reduced in importance nowadays should be created appropriately for new presentations in the digital age.

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How to Cite
Chinachan, T., Fuengworatham, A., & Phongsopha, P. (2023). The Creating of Lanna Folktales and New Formats in the Digital Era. Journal of Cultural Approach, 24(45), 31–43. Retrieved from
Research Article


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