Sustainable Community-Based Tourism Management in Rayong Province in the Digital Era
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Abstract
The objectives of this study are to examine community-based tourism management in Rayong and propose sustainable community-based tourism management in Rayong in the digital age. The areas of study include three Rayong communities, where in-depth interviews and small group discussions were conducted to examine community-managed tourism. The key informants are classified into three groups: Group 1 includes nine individuals from the tourism community; Group 2 is composed of leaders and directors from the tourism community, specifically, eight individuals; and Group 3 consists of two government officials, for a total of 19 participants. This study is qualitative and uses a specific sampling method. The methods used in this study include semi-structured interviews that developed from previous studies, research articles, and academic papers, as well as field data collection. The data is examined through content analysis, and the descriptive data is presented. In addition, three sustainable community-based tourism management techniques are proposed for the Rayong Province in the digital era: 1) tourism personnel management; 2) digital marketing management and community-based tourism public relations; and 3) quality and safety management of tourist services.
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