A Study of Mae Sot's Identity to develop Tourism Product in Mae Sot Municipality, Tak Province

Main Article Content

Krittika Sainaratchai
Komsit Kieanwatana

Abstract

 The purposes of this research were to study and explore Mae Sot's Identity to develop Tourism Product in Mae Sot Municipality, Tak Province. This is qualitative research using focus group discussion, and in-depth interviews. The researchers collected data from specialists in Mae Sot Municipality officer, tourism industry, tourism product, and souvenir enterprise in Mae Sot Municipality, Tak Province.


Results of the study showed that the distinctive identity of Mae Sot is the center of an ethnically diverse society. This place combines an interesting lifestyle, arts, and culture. Moreover, this area also offers tourism products that should be promoted and developed along with a creative tourism route. The objective of this route was to learn the identity of Mae Sot about ethnic groups of local people through the participation in their activities about lifestyle and the production of their well - known goods. For examples, souvenirs include wood product, jewelry, especially, tribal fabrics which are unique to Mae Sot, and agricultural products. These fabrics should be fully promoted and developed in design to present the local wisdom and uniqueness of each tribe and ethnicity. They include a mix of tribal and ethnic diversity to create new fabric products and to promote the ethnic and tribal souvenir products of Mae Sot to become a significant souvenir and tourism product, unique and the identity of Mae Sot.

Downloads

Download data is not yet available.

Article Details

How to Cite
Sainaratchai, K., & Kieanwatana, K. (2020). A Study of Mae Sot’s Identity to develop Tourism Product in Mae Sot Municipality, Tak Province. Journal of Cultural Approach, 21(40), 89–99. Retrieved from https://so02.tci-thaijo.org/index.php/cultural_approach/article/view/243428
Section
Academic Article

References

Adirek Funkhiaw. (2016). Proposals for Developing the Border Special Economic Zones in Tak Province. Journal of Public Administration and Politics, 5(1), 89–125.

Chai Podhisita. (2004). The Art and Science of Qualitative Research. Bangkok: Amarin Printing and Publishing.

Chotika Chummee & Srinarin Poudpongpaiboon. (2015). Thailand’s Special Economic Zone–National Roadmap and New Opportunities to Watch Out. Retrieved July 20, 2017, from http://www.scbeic.com/en/detail/product/1167

Department of Tourism. (2015). Tourist Statistic. Retrieved November 5, 2017, from http://www.tourism.go.th

Department of Tourism. (2017). Tourist Statistic. Retrieved November 15, 2017, from http://www.tourism.go.th

Jaratpim Wangyen, Thawatchai Sangnumpetch, Arparpun Yulek & Pojana Numahan. (2013). Development of Local Product Made From Pahkanmah Base–On Integration of Local Wisdom and Principle of Fashion Design to Promote Community Career: A Case Study of Wanon–Nivat District, Sakon Nakhon Province. Research Report. Faculty of Industry Textile and Fashion Design, Rajamangala University of Technology Phra Nakhon.

Jittanan Tikul, Sarit Srikhao, Pikul Pradabsri, Churairat Wisaidee & Suwannee Pangtawong (2007). Potential and Promptness of Tourism Products in the Lower Northeastern Part of Thailand. Research Report. Suranaree University of Technology.

Jiurong, N. (2010). The Design and Development of Tourist Souvenir in Hernan. Master’s Thesis. Department of Art and Design, Zhongyuan University of Technology

Kapferer, J. N. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. London and Philadelphia: Kogan Page.

Kim, K. (2002). The Effects of Tourism Impacts upon Quality of Life Residents in the Community. Blacksburg, VA: Polytechnic Institute and State University.

Lindberg, A., Blomqvist, C. & Johansson, M. (2012). Brand Identity and Brand Image–A Case Study of Coop. Retrieved November 6, 2017, from http://www.diva–portal.org/smash/get/diva2:530562/fulltext01.pdf

Mae Sot Municipality. (2016). Strategic Plan (2015–2019). Tak: Mae Sot Municipality.

OTOP Today. (2017). Mae Sot Wisdom. Retrieved May 13, 2017, from http://www.otoptoday.com/wisdom/6569

Pairin Makcharoen. (2008). Social Interaction of Ethnic Groups in Border Area: A Case Study of Communities in Mae Sot Municipality, Tak Province. Master’s Thesis. Chulalongkorn University.

Panchat Inkong. (2014). Development of the Northern Souvenir Product in Promoting Creative Economic Tourism: A Case Study of Yao Tribal Group. Journal Art Klong Hok, 1(2), 21–41.

Thansettakij Multimedia. (2017). Motorway “Mae Sot–Tak” Potential Development of Mae Sot–Myawaddy’s Special Economic Zone. Retrieved June 17, 2017, from http://www.thansettakij.com/content/138302

The Interactive Research. (2010). The Survey of Foreign Tourists’ Behavior and Satisfaction in Shopping and Entertainment Campaign in Thailand. E–TAT Tourism Journal, 4(1), 1–11.

Xin, S. Y. (2016). The Design of Souvenir Product that Reflects Unique Identity Based–on the Concept of Laoshan Taoist Art. Burapha Arts Journal, 19(2), 133–148.