Cultural and Heritage Tourism Management: The Value of Cultural and Heritage Assets in Thailand Case Study Ubon Ratchathani Province

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Witsathit Somrak

Abstract

           This research focuses on finding the value of local communities in Ubon Ratchathani, Thailand and measuring the mindfulness of local communities on the benefits of cultural heritage tourism and on the quality of life. The research scopes used in this study was to collect data from local people in Ubon Ratchathani province as a database, which was found by searching for local community values and creating a research tool to map the relationship between the values of cultural heritage tourism and activities relevant. This will be used to measure the perception of local communities in Ubon Ratchathani, Thailand. The study found that most people in Ubon Ratchathani province recognise that the values of cultural heritage tourism has positive effects rather than negative effects, recognising that cultural heritage tourism has the most benefits economic impact, followed by culture, society and environment, respectively as well as the cultural heritage tourism has the most negative impact on the environment, followed by social, cultural and environmental issues.

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