The Development of Tourist’s Motivation towards Tourism in Sa Kaeo as Frontier Tourism Destination
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Published:
Aug 17, 2019
Keywords:
tourist's motivation towards tourism Sa kaeo frontier tourism destination
Main Article Content
Abstract
The purposes of this research were to study tourists’ behaviors in travelling and travel motivation and to develop tourism motivation in Sa Kaeo as the frontier tourism destination. The samples were 400 Thai tourists responded to the survey. Data were analyzed statistically.
Results
1. Respondents were the female aged between 20–30 years old, who were undergraduate students having their salary less than 5,000 bath.
2. Respondents had traveled to Sa Kaeo for the first time with their family. Their main purpose of visiting was travelling or leisure on holidays. The Rong Kluea Market is the place that tourists had reminded and they also had thought as Sa Kaeo’s symbol. The internet was used to search for information regarding to Sa Kaeo.
3. The opinion of respondents on tourist’s motivation towards tourism in Sa Kaeo was ranked in a high level in terms of physical motivation ( = 3.56, S.D.= 0.70), culture motivation (
= 3.70, S.D.= 0.73), interpersonal motivation (
= 3.61, S.D.= 0.69), and status and prestige motivation (
= 3.58, S.D.= 0.70) respectively.
Article Details
How to Cite
Sainaratchai, K., & Kieanwatana, K. (2019). The Development of Tourist’s Motivation towards Tourism in Sa Kaeo as Frontier Tourism Destination. Journal of Cultural Approach, 20(38), 81–90. Retrieved from https://so02.tci-thaijo.org/index.php/cultural_approach/article/view/209561
Section
Research Article
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References
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[2] Fluker, M. R. & Turner, L. W. (2004). Needs, Motivation and Expectations of the Commercial Whitewater Tourism. Journal of Travel Research, 38, 380–389.
[3] Gulick, L. (1937). Paper on the Science of Administration. In the Gulick, L. & Urwick, L. (eds.), Notes on the Theory of Organization. New York: Institute of Public Administration.
[4] Jaroenwisan, Kaedsiri. & Jantarat, Jutamas. (1999). Understanding Travel Motivations: Toward the Promotion of Domestic Tourism to Thai Tourists. Master’s Thesis, Prince of Songkla University.
[5] Kawanobe, Sarintip. (2011). The Motivations and Behaviors of Thai Tourists: A Case Study of Mueang District, Nan Province. Master’s Thesis, Ralamangala University of Technology Thanyaburi.
[6] Kotler, P. (2000). Marketing Management. New Jersey : Prentice–Hall.
[7] Mayor, V. (2012). A Study of Motivations and Satisfactions of Tourists Visiting Raksawarin and Pornrang Hot Springs in Ranong Province. Master’s Thesis, Dhurakij Pundit University.
[8] McIntosh, R. W. & Goelder, C. R. (1986). Tourism Principles, Practices, Philosophies. 5th ed. New York : John Wiley & Sons.
[9] Nunnally, J. C. & Bernstein, I. H. (1994). Psychometric Theory. 3rd ed. New York : McGraw–Hill.
[10] Pimonsompong, Chalongsrl. (1999). Tourism Planning and Marketing Development. Bangkok : Kasetsart University Press.
[11] Punpeng, Pagasit. (2010). Motivations to visit Chatuchak Weekend Market of Foreign Tourists. Master’s Thesis, Chulalongkorn University.
[12] Sa Kaeo Tripod. (2012). Sa Kaeo SWOT Analysis. Retrieved October 5, 2016, from http://sakaeo2531.tripod.com/swot.htm.
[13] Websakaeo. (2016). Sa Kaeo Province. Retrieved October 5, 2016, from http://www.sakaeo.go.th
[14] Yamane, T. (1973). Statistic: An Introductory Analysis. Tokyo : Harper International Edition.