Development of Competency in Creative Tourism Activity of the Thai Song Dam Tribe

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Nongluck Popichit
Gritsanaporn Prasitwisate
Siriwan Serirat
Suparat Namjaidee


The Thai Song Dam Tribe, who live in Ban Don subdistrict, U-Thong district, Suphanburi province, has the inheritance of traditional culture from the ancestors. The representatives of the original identity, cultural tradition, and lifestyle which included dress, fabric, language, food, house, tradition and profession. Currently, the government agencies in this area have a policy to develop locally as a tourist attraction such a group of the Thai Song Dam Tribe community which prefer to preserve and propagate their cultures through tourism activities. The researchers conducted based on 4 steps of research methodology and development for specific findings of potential development approaches of creative tourism activity of the Thai Song Dam Tribe, Ban Don subdistrict. The finding results are presented as following: Activities that will be developed as creative tourism particular included dyeing cloth, learning Tai Dam language, and sewing. Tourists satisfied to creative tourism activities of the Thai Song Dam Tribe at very high level. Also, the experts given opinions that the activities are suitable at the most level. Guidelines of potential development of creative tourism activities of the Thai Song Dam Tribe have 4 guidelines special included cultural relay person, activities format, presentation media, and environment, respectively.

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Popichit, N., Prasitwisate, G., Serirat, S., & Namjaidee, S. (2020). Development of Competency in Creative Tourism Activity of the Thai Song Dam Tribe. Journal of Cultural Approach, 21(40), 53–64. Retrieved from
Research Article


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