Key Success Enhancing Competencies for Human Resource among Tour Operators for Incentive Travel

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Kanokkarn Kaewnuch


          Despite recognizing the tour operation business for incentive travel is a fast growing and competitive market, numerous cases show many tour operators also face serious problems in furthering its success. Therefore, one of the key success factors to gain a competitive advantage is preparing the right person with the right skills and providing them the right direction to work in such as a competitive tourism business. This study explored required core competencies of staff in the tour operation business for incentive travel. A questionnaire was used to collect data on perceptions of tour operator staff concerning their required specific skills and competencies to provide services and manage a tour business. A total of 400 tour operators participated in the study. The findings showed that human resource in the tour operation business for incentive travel was crucial and a must to have tourism work related skills, tour knowledge and the right personality for providing services. These three factors were required to enhance human resource in this type of business. Therefore, possible ways to enhance these skills could be providing them the opportunity to acquire knowledge and skills through trainings, seminars and providing them opportunities for reflection. This study focused on presenting gaps regarding important and necessary skills for people in the tourism business to manage a successful business.


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How to Cite
Kaewnuch, K. (2018). Key Success Enhancing Competencies for Human Resource among Tour Operators for Incentive Travel. Journal of Cultural Approach, 19(36), 51–60. Retrieved from
Research Article


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