Strengthening Human Capital for Community-Based Tourism of Esan-Lanna Community for promoting Sustainable Tourism

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Pattaraporn Jiramahapoka


          Strengthening Human Capital for Community-Based Tourism of Esan-Lanna Community has purposed to 1) Analyze current situation, problems and potential of Community Based on tourism of Esan-Lanna 2) Develop the human capital potentials in tourism fields to promote sustainable tourism. The research is a qualitative research. This research scope focuses on Esan-Lanna Community Chiang Saen District, Chiang Rai, which studied from documents, academic journals and field trip with collection from selected group which included community leaders, homestay owners, restaurant owners, grocery owners, agriculture product owners, local specialists and local seminar master altogether for 19 people. The data is collected by in-depth interview, small group discussion and a focus group discussion which used structured interviews and semi-structured method record form of group discussion, observation of participation and content analysis. The study indicated that Strengthening Human Capital for Community-Based Tourism of Esan-Lanna Community are 1) sharing information 2) income distribution and fair benefits 3) to make the community feel own and to participate in  development 4) to promote the managing system to facilitate the learning process between villagers and visitors through tourism activities 5) Community Networking

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Jiramahapoka, P. (2017). Strengthening Human Capital for Community-Based Tourism of Esan-Lanna Community for promoting Sustainable Tourism. Journal of Cultural Approach, 18(34), 3–17. Retrieved from
Research Article


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