Innovative Practices in Short Video Production for the Three Zen Cultures of Wuhan White Dragon Temple

Abstract

    In the context of the rapid growth of short-video platforms, the dissemination of traditional religious culture faces multiple challenges, including content translation, audience reach, and value expression. Taking the “Three Zen Cultures” of Wuhan White Dragon Temple as the research object, this study employs a combination of literature review, field investigation, and platform content analysis to examine the communication characteristics and production strategies of short videos related to Zen culture. The findings indicate that title design, video length, narrative approach, emotional resonance, and visual expression are key factors affecting dissemination effectiveness. Based on these findings, the study proposes that short videos on the “Three Zen Cultures” of Wuhan White Dragon Temple should strengthen content refinement, emotional connection, and platform adaptation in order to enhance the communicative impact and cultural identification of traditional culture in digital media.