A Study on the Organization of the Chinese for Airline Business Course in Thai Higher Education

Abstract

This research aimed to provide an overview of the current state of Chinese for airline business courses in Thai Higher Education based on the TQF.2 in the CHECO website and to analyze the organization of these courses in order to suggest approaches that align with outcome-based education. It utilized Bloom's Taxonomy and the concept of “Chinese + Vocational Skills.” The findings revealed that: 1) Out of 120 programs related to airline business and Chinese language, 58 programs included “Chinese” + “airline business,” representing 48% of the total programs. This indicated that Thai higher education institutions have started to prioritize producing graduates with Chinese for airline business. 2) A 3(2-2-5) format for this course would enable students to gain the most practical experience possible. 3) In some programs, this course did not specify prerequisite courses, which could make it difficult for students without a Chinese language foundation to take the course. 4) The number of hours for this course varied across different programs. 5) In order to ensure that all students achieve the intended cognitive domain, the content and objectives of this course could be based on standards of vocational skills from both Thailand and China and designed in accordance with Bloom's Taxonomy. Instructors could also assess outcomes based on cognitive domain. Therefore, this kind of organization of Chinese for airline business aligns with outcome-based education and fits with the concept of “Chinese + Vocational Skills.”