Comparative Analysis of Business Chinese Textbooks: A Study of "Business Chinese" and "Business Chinese 1"

Abstract

With the continuous development of economic cooperation between China and Thailand, the total trade volume between the two countries has been increasing steadily. In line with China's "One Belt, One Road" policy and the construction of Thailand's Eastern Economic Corridor (EEC), the number and amount of investment projects by Chinese enterprises in Thailand have been rising, leading to a growing demand for Chinese language professionals in recent years. Business Chinese majors can provide professional Chinese talent to Chinese investment enterprises and Sino-Thai trade companies. This study aims to lay a solid foundation for the development of business Chinese majors in Thailand by conducting research on business Chinese textbooks. Specifically, this research analyzes the Chinese business Chinese textbook "Business Chinese" and the self-compiled Thai business textbook "Business Chinese 1". The scope of teaching in these two textbooks is identified through an analysis of their teaching content. Additionally, the difficulty level and vocabulary coverage of the two textbooks are examined by analyzing their texts and vocabulary. Furthermore, the types of exercises included in the two textbooks are analyzed. Finally, an overall analysis of the two textbooks is conducted, and suggestions for future research directions in Thai business Chinese are proposed.