Research on Online Teaching for Chinese Language Students in Thai Universities
Keywords:
online teaching platform, satisfaction, willingness to continue usingAbstract
This research focuses on university students studying Chinese in Thailand as the subject of investigation, conducting a questionnaire survey among 230 students with extensive experience using online teaching platforms and employing multiple linear regression analysis to delve deeply into the critical factors influencing students' satisfaction with these platforms and their intention to continue using them. The researchers first meticulously outlined demographic characteristics of the respondents, including gender, school type, geographical distribution, and grade structure.
Subsequently, an analysis of satisfaction influence was carried out, revealing that perceived enjoyment and expectation confirmation had a significant and positive impact on satisfaction, with standardized coefficients of 0.2121 and 0.6304, respectively. This suggests that online teaching platforms that offer engaging content and meet students' expectations can significantly enhance student satisfaction levels.
Furthermore, through a multiple linear regression model, the study examined the effects of six variables—perceived usefulness, perceived ease of use, perceived enjoyment, perceived interactivity, expectation confirmation, and satisfaction—on the intention to continue using the platform. The results showed that satisfaction played a pivotal role in determining whether students would persist in using online teaching platforms, with a determination coefficient of 0.888, indicating that this factor accounts for nearly 90% of the variance explained.
This study provides an empirical basis for the online learning behaviour of Chinese language students and their influencing factors in Thai universities, and suggests that Chinese language teaching and learning platforms should focus on perceived fun as well as on the achievement of students' expectation confirmation so as to increase students' satisfaction with their use and their willingness to continue using them.
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