THE IMPORTANCE OF VI DESIGN IN CORPORATE BRAND STRATEGY

Abstract

Visual identity (VI) design system plays a critical role in corporate identity and branding strategy. It is the operationalized and symbolized part of branding. It is the intangible assets of the enterprise. VI design can create brand personality and differentiated brand image which set it apart from competitors and at the same time enhance customer loyalty, increase brand value and improve the competitiveness of enterprise. VI design can also help reduce brand management cost and marketing cost. It provides a good support for promoting teamwork spirit within the organization. It is a mandatory for strengthen brand competitiveness.