THE IMPORTANCE OF VI DESIGN IN CORPORATE BRAND STRATEGY

Authors

  • HUA LEI 泰国正大管理学院国际学院CMBA 研究生,2015 年工商管理硕士(文化与艺术管理)论文
  • PAK THALDUMRONG 指导老师:泰国正大管理学院国际学院CMBA 教师
  • TANSINY LERTSIRIWORAPONG 联合导师:泰国正大管理学院国际学院CMBA 教师

Keywords:

VI design system, Corporate brand strategy

Abstract

Visual identity (VI) design system plays a critical role in corporate identity and branding strategy. It is the operationalized and symbolized part of branding. It is the intangible assets of the enterprise. VI design can create brand personality and differentiated brand image which set it apart from competitors and at the same time enhance customer loyalty, increase brand value and improve the competitiveness of enterprise. VI design can also help reduce brand management cost and marketing cost. It provides a good support for promoting teamwork spirit within the organization. It is a mandatory for strengthen brand competitiveness.

References

杨美竹、刘卓、郭爱华.《浅析VI设计与企业发展》[J].学术探讨,2014,(8)

杨 强.《浅析企业品牌设计战略与企业核心竞争力》[J].商业营销,2008,(8)

侯 蕾.《VI设计在企业品牌中的战略地位》[J].合作经济与科技,2014,(24)

郭燕齐.《论企业形象(VI)设计在现代企业发展中的作用》[J].商业文化,2012,(2)

黄书平.《VI设计对企业品牌战略的重要性分析》[J].黑龙江科技信息,2007,(21)

魏莎莎. 《VI设计在企业品牌中的战略地位》[J].合作经济与科技,2014,(12)

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Published

2016-12-30

How to Cite

LEI, H., THALDUMRONG, P., & LERTSIRIWORAPONG, T. (2016). THE IMPORTANCE OF VI DESIGN IN CORPORATE BRAND STRATEGY. Chinese Language and Culture Journal, 3(2), 99–108. Retrieved from https://so02.tci-thaijo.org/index.php/clcjn/article/view/194122

Issue

Section

Academic article