A STUDY ON THE BUSINESS CHINESE USAGE BY THE DEPARTMENT OF CHINESE AFFAIRS OF BANGKOK BANK

Authors

  • NATTHAWAN HANPHITHAKPHONG 泰国华侨崇圣大学中国语言文化学院 2016 年文学硕士学位(商业汉语)
  • ZHAO PING 指导老师:泰国华侨崇圣大学中国语言文化学院 M.A.(CBC)教师

Keywords:

Bangkok Bank, Chinese business, Chinese service, Chinese training

Abstract

The purpose of thesis is the Chinese usage of the Department of Overseas Chinese Affairs of Bangkok Bank. The purpose of thesis is that throughanalyzing the application of Chinese business to indicate the important role of Chinese business on the business of Bangkok Bank, point out importance of developing China'sfinancial markets. Through researching theseChinese service personnel and analyzing theirChinese level and working condition, find out some problems;put forward improved suggestions and methods of resolving these problems. The studies have shown that improving the quality of Chineseservice of Bangkok Bank and establishing the management system on Chinese personnel trainingwhich conducive Bangkok bank open up Chinese market and attract more Chinese customers. The research method is that through questionnaires, filed investigation and Chinese service’s information of Bangkok Bank make analysis ofquantitative and qualitative.

References

文美珍.东盟经济一体化对泰国汉语人才的需求——以泰国福协公司为例[D].华侨崇圣大学,硕士论文,2014

吴佳丽.开泰银行商业汉语服务应用分析[D].华侨崇圣大学,硕士论文,2014

凌承学.对泰国盘谷银行的考察和思考,国际金融[J].上海交通大学,1994,( 11)

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Published

2017-12-29

How to Cite

HANPHITHAKPHONG, N., & PING, Z. (2017). A STUDY ON THE BUSINESS CHINESE USAGE BY THE DEPARTMENT OF CHINESE AFFAIRS OF BANGKOK BANK. Chinese Language and Culture Journal, 4(2), 105–116. Retrieved from https://so02.tci-thaijo.org/index.php/clcjn/article/view/194050

Issue

Section

Research article