The Study of Audience’s Viewing Behavior towards Television Program Formats to Promote Family Institutions

Abstract

The research objective to study in participant’s interests, needs and behaviors in terms of their choosing to watch TV programs. The research also promotes Thai people to pay more attention in spending family time together by having precious time watching TV. The research’s data collection adopts quantitative approach. There are 400 questionnaires, 200 from males and 200 from females. The reason is because I want to know information about people who are both butlers. and housewives who choose to watch television programs to promote the family institution By selecting a random sample from the population of Bangkok, 50 districts, with a population of approximately 10,161,694 people, by randomly selecting the population of 2 male housekeepers per district, randomly selecting the population of 2 female housekeepers per district. The research uses open-ended questions to descriptive analysis and closed-ended questions creates coding and data processing. The main target group is participants who watch TV regularly.

The research outcomes suggest that watch television programs increase mutual cooperation in family. Research outcome also shows that MCOT is the popular among in sample group because their programs usually on air in the prime time. According to the research, participants prefer watching programs that represent problem-solved stories type when non-participant group normally prefers watching variety shows, movies and attend sending SMS/MMS.  The results of this research found that television program formats in order to promote the family institution in the future.