Strategic Management Innovation of Solar Power Business

Abstract

This research has three objectives 1) to analyze the current environment of the solar power business 2) to identify strategic management problems of the solar power business 3) to propose innovative strategies for strategic management of the solar power business. This research is a qualitative research study. There were 16 key informants, including 10 solar power business, 1 Provincial Electricity Authority, 1 Electricity Generating Authority, 1 Energy Regulatory Commission, and 3 electric energy consumers. Data were collected through in-depth interviews and analyze the data with Thematic analysis.

Research results 1) Analysis found that (a) the problem of trade barriers especially solar panels from China that may cause a slowdown in the growth of the solar power business in some regions of the world (b) solar energy can be produced only during the daytime, must be developed together with other energy sources (c) Solar energy still has higher energy costs than fossil energy 2) Problems found: (a) exchange rates are fluctuating, (b) permit application processes are complicated, takes times too long to obtain permits, (c) new competitors have potential. high level of entry into the industry (d) there are many suppliers and high competition (e) buyer has more power of bargaining (f) competition among organizations in the industry is intense and 3) strategic management innovation using ESG concepts should have the following guidelines: (a) analysis (b) defining ESG strategy (c) implementation and disclosure.