THE COMPLIANCE WITH HEALTH ESTABLISHMENT STANDARDS AND ENTREPRENEURS ACCESS TO FINACIAL RESOURCES FOR SPA AND ASSAGE FOR HEALTH BUSINESS IN PRACHUAP KHIRI KHAN PROVINCE

Abstract

This research aimed to 1) study opinions on compliance with health establishment standards, 2) study opinions on the ability to access financial resources, and 3) study the relationship between compliance with health establishment standards and the ability to access financial resources of spa and health massage business operators in Prachuap Khiri Khan Province. The sample consisted of 143 spa and health massage business operators. The research instrument was a 5-level rating scale questionnaire with content validity (IOC) ranging from 0.69–1.00 and reliability of 0.98. The statistics used for data analysis were means, percentages, standard deviations, Pearson correlation coefficients, and multiple regression analysis.

The research results showed that spa and health massage business operators 1) had opinions on compliance with health establishment standards at the highest level overall ( = 4.24, SD = 0.56), 2) had opinions on their ability to access financial resources at a high level overall ( = 4.06, SD = 0.95), and 3) showed that compliance with health establishment standards in all aspects had a positive relationship with the ability to access financial resources at a statistical significance level of .01, with a multiple correlation coefficient of .964, and all independent variables could explain 96 percent of the variance in the dependent variable.