CUSTOMER CO-CREATION MODEL TO CREATE SERVICE INNOVATION TO ENHANCE THE SERVICE OF HOTEL BUSINESS IN THAILAND
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Abstract
This academic article aims to create new value and experience for customers by creating new innovations in service and to enhance the service level of the hotel business in Thailand. Moreover, it is related to the National Strategic Plan (2018-2037) and the 3rd National Tourism Development Plan (2023-2027). Customer engagement is an important business tool for creating competitive advantage relies on a service paradigm shift, which is a business concept that focuses on service rather than on tangible goods or products. Businesses meet the diverse needs of today’s customers by creating unique experiences that customers can participate in creating value with entrepreneurs is important to satisfaction and impression. It is the easiest marketing strategy to create the highest success in the operation of the hotel business.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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