SUSTAINABLE TOURISM MANAGEMENT GUIDELINES IN MOO SI COMMUNITY PAK CHONG DISTRICT NAKHON RATCHASIMA PROVINCE
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Abstract
This research aims to 1) study the context of tourism management in Moo Si community, 2) evaluate the potential of tourism management in Moo Si community, and 3) propose guidelines for sustainable tourism management in Moo Si community. This research was used mixed method that consisting of quantitative research methods and qualitative research methods. Qualitative research methods, the sample used in this research consisted of local people, representatives from government sector and representatives from tour operators 16 people by purposive selection. Quantitative research methods, data collection with questionnaires with the sample group 330 tourists traveling in the area by random sampling. Descriptive data were analyzed by descriptive statistics and content analyze.
The results revealed that 1) the context of tourism management in Moo Si community; The community has potential resources, but people in the community still lack knowledge and understanding of tourism management, participation in tourism management at a low level, 2) tourism management potential in Moo Si community was overall at a high level, and 3) sustainable tourism management guidelines in Moo Si community should be developed in another kind of tourism, tourism activity, marketing promotion, develop the competence of stakeholders, and cooperation network.
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บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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