DEVELOPMENT OF TOURISM INFORMATION SYSTEM FOR INCREASE POTENTIAL OF COMMUNITY IN THE BORDER CITY TOURISM, KHEMMARAT, NATAN AND PHOSAI DISTRICTS OF UBON RATCHATHANI

Main Article Content

Wachira Morachat
Dolruedee Polmitr

Abstract

The purpose of this research paper was to develop information technology systems in the form of digital content in the areas of border town communities, Khemmarat district, Natal district and Pho Sai district Ubon Ratchathani, and study the satisfaction of tourism information system users to increase the potential of border town communities, Khemmarat District, Natal District and Pho Sai District Ubon Ratchathani. The samples were 385 tourists in Ubon Ratchathani Province and 59 government agencies and entrepreneurs. Purposive sampling was used. The data was analyzed by taking the mean and standard deviation. Application system structure design using PHP language, MySQL database management system and Google Map API support platform Androids and iOS operating systems.


         The results found that 1) the efficiency of the tourism information system in digital content on the application The overall satisfaction of tourists was at a high level ( gif.latex?\bar{X} = 4.23, SD = 0.17), and 2) the overall tourist satisfaction rating was at a high level ( gif.latex?\bar{X} = 4.00, SD = 0.68) and the Satisfied with government agencies and entrepreneurs Overall, it was moderate ( gif.latex?\bar{X} = 3.42, SD = 0.93).

Article Details

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Research Article

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