THE GUIDELINES TO CREATE ARTS INTERVENTION IN TOURISM ROUTES THA TIEN COMMUNITY AND PAK KLONG MARKET AREA AND ITS INFLUENCE ON FOREIGN TOURISTS GROUPS

Abstract

The objectives of this research were 1) to study the opinions of foreign tourists about the insertion of applied arts along the tourism route of Tha Tian community and Pak Klong market area, and 2) to develop an approach to inserting applied art works. Along the tourism route of Tha Tian community and Pak Khlong market area. The samples used in this research were 51 foreign tourists visiting Tha Tian community and Pak Khlong market area, and 5 local entrepreneurs. The sampling method was convenient sampling. Research tools include in-depth interviews, closed-ended questionnaire and a 5-level estimation scale questionnaire; statistics and data analysis. The frequency, percentage, mean and standard deviation were analyzed for the purpose of designing works of applied art.
The results of the research found that 1) the opinions of foreign tourists about the insertion of applied arts in Tha Tian community Pak Khlong market area. The photo gallery about the flower market lifestyle was at a high level with an average of 4.02. The tree arts use of tea bags from tea production was at a high level, an average of 3.73, and mascot symbol had an average of 3.98 at a moderate level, and 2) an approach for developing applied art insertion along the tourism route of Tha Tian community and Pak Khlong market area is a photo gallery of memories. By participating in conveying the way of life in the flower market area where tourists participate in storytelling through photographs tree arts which comes from waste materials from tea production instead of Chinese trade and flowers, which can represent the ethnic diversity of Thai, Chinese and Vietnamese people that have existed for a long time in the past, and mascot there is a distinctive sign from the Tha Tian community area. and Pak Khlong market area.