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Jessada Kwamkhunkoei
Chawalee Na thalang


The objectives of this research were 1) to evaluate the potentials and to determine the identity of cultural tourism of the Vicinity Central Provincial Cluster, 2) to study the components and cultural tourism management model of the Vicinity Central Provincial Cluster, and 3) to exhibit approaches of cultural tourism management according to the identities of the Vicinity Central Provincial Cluster. The research was qualitative in nature, involving in-depth interviews with 40 individuals from related governmental bodies, private and public sectors. Additionally, an interview session with ten key informants was emphasized. Data analysis by methodical triangulation and SWOT analysis.
The research results were described as follows. The potential and identities of national identity attraction parameters were extremely impressive, while the capacity was adequate in terms of management, the maintenance and rehabilitation of tourist attraction destinations. Personal identities were indicated by central cultural performances in both language and central Thai dress. The Mon culture was also partly found. Social identity was a significant spotlight in Mon culture. The place’s identity was a Thai house with a high basement style along both canals and rivers. 2) The tourist composition parameters have been entirely identified but must be developed. The tourist strategy is excluded due to the lack of clarity in term of tourism strategy
3) Cultural tourism management approaches based on the identities of the Vicinity Central Provincial Cluster via the PDPC model consist of (P: Potential) the potential of cultural tourism, riverside lifestyle, and Mon ethnicity, then (D: Develop) the cultural tourism innovation through digital society and emphasizing the staff skills to support new tourism styles. Next, (P: Promote) was promoted via branding and marketing to suit the digital society. Last (C: Collaboration), the cooperation among tourist industries is supported by network development along the tourism attraction routes with provinces and countries.

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