THE FINANCIAL TECHNOLOGY ACCEPTANCE COMPONENTS OF COMMERCIAL BANKS IN THAILAND

Abstract

This research is aimed to study the financial technology acceptance components of commercial banks in Thailand. Data were collected from 388 samples who had used banking technology service in Thailand. Convenience sampling was used, data were analyzed using descriptive and inferential statistics such as frequency, percentage, and Exploratory Factor Analysis (EFA).
The results found that the factor loading of the financial technology acceptance components which reflected from the values of the 41 variables. These variables can be divided into 14 groups of variables (components). There are 12 components that have a value of factor loading, variance, and coefficient of variation above 0.7. This shows that the correlation between variables and components is greater than 70%. Most of the variables accounted for more than 70% of the total variance, and each variable had a correlation between groups of more than 70%. The components including Perceived Number of Peers, Perceived Number of Cross-Platform, Perceived Ease of Use, Perceived Usefulness, Perceived Security, Perceived Assurance, Attitude toward technology, Descriptive Norm, Junctive Norm, Subjective Norm, Behavior Intention, and Usage Behavior. Two variable groups have a value of factor loading, variance, and coefficient of variation above 60% including Perceived Complementarity and Usage Decision of financial technology.