THE INFLUENCE OF MOTIVATION, SOCIAL MEDIA USE, POLITICAL DISCUSSION, POLITICAL KNOWLEDGE AND POLITICAL EFFICACY ON POLITICAL PARTICIPATION OF PEOPLE IN THAILAND
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Abstract
This research aimed to study: 1) the influence of motivation on social media use, 2) the influence of political discussion on political knowledge, 3) the influence of political efficacy on political participation, and 4) the influence of motivation, social media use, political discussion, political knowledge, and political efficacy on political participation. This research was quantitative research using a survey questionnaire.
The data was collected from Thais social media users who used social media to follow and to search for various types of political news and to participate in politics. There are 400 participants in this study. The statistics used for data analysis were frequency distribution, percentage, mean, standard deviation, multiple regression analysis and hierarchical regression analysis.
The results showed that: 1) the surveillance and utility motivation positively predicted social media use. 2) Political discussion did not predict political knowledge. 3) Internal political efficacy positively predicted offline political participation, whereas internal and external political efficacy positively predicted online political participation. 4) Internal political efficacy positively predicted offline political participation the most, nevertheless the surveillance motivation negatively predicted offline political participation the most. Lastly, internal political efficacy positively predicted online political participation the most.
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บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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