AN APPROACH TO SUSTAINABLE TOURISM DESTINATION OF KOH CHANG, TRAT PROVINCE
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Abstract
The objectives of this research were to 1) study the tourism potential factors: physical, economy, social, environment and law, 2) evaluate the elements of sustainable tourism in tourism resource, tourism service and tourism marketing, and 3) propose an approach to sustainable tourism destination of Koh Chang. The research was a qualitative research using the in depth interviews with 42 stakeholders and applied the content analysis.
The research data found that: 1) there are active tourism potential factors in physical, economy and social. However, there are many problems such as the road is not link throughout the islands, there are no fishing activity and no tourism access during rainy season while facing fresh water shortage for agriculture and tourism during summer, high cost of living as well as there is the over carrying capacity during tourist high season. Moreover, there are poor potential in environment and law factors. 2) The data also indicated the tourism resources, tourism services and tourism market in Koh Chang. 3) An approach to sustainable tourism destination of Koh Chang (1) GREEN tourism strategy. (2) Market Segmentation strategy. (3) Differentiation strategy. And (4) Multi- language online marketing strategy.
Article Details
บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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